While reality stars often use their on-camera exposure to kick-start their personal brand, sustaining momentum relies heavily on cultivating a strong social media presence to stay connected with their audience. Not...more
8/28/2025
/ Brand ,
Celebrity Endorsements ,
Enforcement Actions ,
Entertainment Industry ,
Influencers ,
International Trademark Protection ,
Jurisdiction ,
Reality Shows ,
Social Media ,
Trademark Enforcement ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademarks
Many reality TV stars leverage their on-screen exposure to build brands of their own. While some focus on launching branded product lines (e.g. Kylie Cosmetics in beauty or Loverboy in alcoholic beverages), others, such as...more
7/31/2025
/ Advertising ,
Brand ,
Celebrities ,
Entertainment Industry ,
Federal Trade Commission (FTC) ,
Influencers ,
Intellectual Property Protection ,
Reality Shows ,
Television Shows ,
Trademark Litigation ,
Trademarks
“I love reality TV!” Cue the eyerolls. For many, admitting to watching reality TV is often done begrudgingly or dismissed as a “guilty pleasure.” But why the stigma? Reality television has it all: drama, competition, social...more