While reality stars often use their on-camera exposure to kick-start their personal brand, sustaining momentum relies heavily on cultivating a strong social media presence to stay connected with their audience. Not...more
8/28/2025
/ Brand ,
Celebrity Endorsements ,
Enforcement Actions ,
Entertainment Industry ,
Influencers ,
International Trademark Protection ,
Jurisdiction ,
Reality Shows ,
Social Media ,
Trademark Enforcement ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademarks
“I love reality TV!” Cue the eyerolls. For many, admitting to watching reality TV is often done begrudgingly or dismissed as a “guilty pleasure.” But why the stigma? Reality television has it all: drama, competition, social...more
The U.S. Supreme Court’s opinion in the Dewberry Group, Inc. v. Dewberry Engineers Inc. case was released Wednesday. In a unanimous opinion, the Court found that Section 35 of the Lanham Act, which provides that a plaintiff...more
Part 3: HOW -
The 2024 Summer Olympic Games have ended, the 2024 Summer Paralympic Games have begun, and this article brings to a close our three-part series on Trademarks & the Olympic Games. In June, we reviewed from where...more
Part 2: WHAT -
Last month, we reviewed where the U.S. Olympic & Paralympic Committee (USOPC) derives its trademark rights—if you missed last month’s article, catch up here: June 2024 Article. This month, we are exploring...more
Join Sterne Kessler’s Global Trademark & Brand Protection team for our mid-year review webinar, when we will take a closer look at the latest developments in trademark law. From recent court decisions to industry-trends, our...more
7/16/2024
/ Acquired Distinctiveness ,
Artificial Intelligence ,
Continuing Legal Education ,
False Association ,
First Amendment ,
Functionality ,
Intellectual Property Protection ,
Lanham Act ,
Right of Publicity ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
Webinars
Trademarks help brand owners build and communicate their brand’s reputation and value with the relevant public. Once that valuable goodwill is linked between a mark and the owner’s products and services, trademark owners can...more
9/1/2023
/ Abandonment ,
Brand ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Lanham Act ,
License Agreements ,
Third-Party ,
Trademark Application ,
Trademark Infringement ,
Trademark Licenses ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO
Thank you for reading the August 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we conclude our series that explores ways to lose trademark rights with an examination of naked licensing, discuss a...more
9/1/2023
/ Abandonment ,
Change of Ownership ,
China ,
CNIPA ,
Domicile ,
Foreign Trademark ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
International Trademark Protection ,
Lanham Act ,
License Agreements ,
New Guidance ,
New Rules ,
Policies and Procedures ,
Proposed Amendments ,
Regulatory Requirements ,
Third-Party ,
Trademark Application ,
Trademark Examination ,
Trademark Infringement ,
Trademark Licenses ,
Trademark Litigation ,
Trademark Ownership ,
Trademark Registration ,
Trademark Suspensions ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO ,
WIPO
Thank you for reading the June 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we begin a three-part series that closely examines ways to lose trademark rights; share an article that examines the...more
6/30/2023
/ Abandonment ,
Abitron Austria GmbH v Hetronic International Inc ,
Advertising ,
Dilution ,
First Amendment ,
Foreign Corporations ,
Foreign Jurisdictions ,
Intellectual Property Protection ,
Jack Daniels Properties Inc v VIP Products LLC ,
Lanham Act ,
Likelihood of Confusion ,
Marketing ,
Parody ,
Remand ,
SCOTUS ,
Trade Dress ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Ownership ,
Trademarks ,
USPTO ,
Vacated
Thank you for reading the January 2023 issue of Sterne Kessler's MarkIt to Market® newsletter. This month, we discuss an ongoing trademark dispute between the band OK Go and cereal company Post, how to stay vigilant about...more
1/31/2023
/ Abbreviated New Drug Application (ANDA) ,
Cannabis Products ,
Cannabis-Related Businesses (CRBs) ,
Declaratory Judgments ,
Domain Name Registration ,
Domain Names ,
False Association ,
Food and Drug Administration (FDA) ,
Hatch-Waxman ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Orange Book ,
Patent Infringement ,
Patent Litigation ,
Patents ,
Pharmaceutical Patents ,
Scams ,
Trademark Application ,
Trademark Infringement ,
Trademark Litigation ,
Trademark Registration ,
Trademarks ,
USPTO
Join Sterne Kessler attorneys for our inaugural Trademark Year in Review webinar, where speakers will offer summaries and analysis of particularly noteworthy cases from 2022, along with updates on the latest in U.S. trademark...more
[co-author: Joseph Diorio, Law Clerk]
The November 2020 issue of Sterne Kessler's MarkIt to Market® newsletter discusses a rare failure-to-function refusal reversal at the TTAB, Google's efforts to combat counterfeit goods,...more
12/2/2020
/ Counterfeiting ,
Domain Names ,
Filing Fees ,
Google ,
gTLD ,
Online Marketplace ,
Reversal ,
Sunrise Periods ,
Trademark Application ,
Trademark Infringement ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks ,
USPTO
The November 2017 issue of Sterne Kessler's MarkIt to Market® discusses another Ugg trademark dispute, pitfalls of holiday specific branding, "types" of protection for font and typeface designs, and lists the new gTLD Sunrise...more
The October 2016 issue of Sterne Kessler's MarkIt to Market® newsletter provides an update on the Redskins trademark case, discusses a recent TTAB ruling regarding ownership of families of marks, and announces the new gTLD...more
11/2/2016
/ Appeals ,
Disparagement ,
Domain Names ,
Federal Trademark Register ,
gTLD ,
Lanham Act ,
Petition for Writ of Certiorari ,
Redskins ,
Sunrise Periods ,
Trademark Infringement ,
Trademark Ownership ,
Trademark Registration ,
Trademark Trial and Appeal Board ,
Trademarks