The National Advertising Division (NAD) recently reviewed marketing claims tied to Huda Beauty's Easy Bake Setting Spray. At issue was a TikTok video from an influencer claiming the spray was the “strongest setting spray...more
Revolve is facing a $50 million putative class action over allegedly failing to enforce disclosure rules in its influencer campaigns. The suit claims that influencers received payments and free products but failed to clearly...more
4/25/2025
/ Advertising ,
Class Action ,
Disclosure Requirements ,
Enforcement Actions ,
False Advertising ,
Federal Trade Commission (FTC) ,
Influencers ,
Marketing ,
Putative Class Actions ,
Social Networks ,
Unfair or Deceptive Trade Practices
Recent tariff increases are not only disrupting beauty brands’ supply chains and pricing strategies—they're also amplifying legal risks associated with counterfeit and "dupe" products. As authentic goods become costlier,...more
4/9/2025
/ Brand ,
Consumer Protection Laws ,
Corporate Branding ,
Cosmetics ,
Counterfeiting ,
Intellectual Property Protection ,
International Trade ,
Risk Management ,
Safety Standards ,
Supply Chain ,
Tariffs ,
Trademark Infringement
A U.S. federal appeals court recently ruled that works generated solely by artificial intelligence are not eligible for copyright protection. ...more
The battle over beauty “dupes” just got more interesting. In a major win for e.l.f. Cosmetics, a California federal judge ruled that its Lash ’N Roll mascara doesn’t infringe the trademarks and trade dress of Benefit...more
Charlotte Tilbury is responding to the growing trend of beauty copycats, or dupes, with a sharp focus on marketing.
Last month, cosmetics and beauty brand e.l.f. avoided liability for duping competitor Benefit’s Roller...more
1/16/2025
/ Consumer Protection Laws ,
Corporate Branding ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Marketing ,
Personal Care Products ,
Trade Secrets ,
Trademark Infringement ,
Trademark Litigation ,
Unfair Competition ,
Unfair or Deceptive Trade Practices
In Board of Regents of the University System of Georgia v. One Sixty Over Ninety, the Georgia Court of Appeals held recently that a state entity is not immune from trade secret claims brought under the Georgia Trade Secrets...more
In This Issue -
New Privacy Regulations Weaken the Foundation of Smart Cities -
New privacy regulations are threatening the full value and promise of smart cities through more stringent requirements for data collection,...more
10/21/2019
/ Artificial Intelligence ,
California Consumer Privacy Act (CCPA) ,
Consumer Privacy Rights ,
Data Collection ,
Data Privacy ,
Defend Trade Secrets Act (DTSA) ,
DMCA ,
Infrastructure ,
Intellectual Property Protection ,
Popular ,
Privacy Policy ,
Safe Harbors ,
Smart Cities ,
Sovereign Immunity ,
TC Heartland LLC v Kraft Foods ,
Technology ,
Trade Secrets ,
Trademarks ,
Urban Planning & Development
Bitcoin is often portrayed as an untraceable method of payment that facilitates illicit activities by enabling criminals to make and receive payments without being tracked. This depiction implies that users transacting in...more
4/6/2018
/ Bitcoin ,
Blockchain ,
Copyright ,
Cryptocurrency ,
Digital Currency ,
Distributed Ledger Technology (DLT) ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
International Trade Commission (ITC) ,
IP License ,
Misappropriation ,
MPEP ,
Music Industry ,
On-Sale Bar ,
Patent Applications ,
Patent-Eligible Subject Matter ,
Patents ,
Popular ,
Privacy Concerns ,
Right of Publicity ,
Trade Names ,
Trade Secrets ,
Trademark Infringement ,
Trademarks ,
Virtual Currency
The U.S. Court of Appeals for the Ninth Circuit reaffirmed its commitment to the rule that willfulness is a prerequisite for disgorgement of a trademark infringer’s profits in Stone Creek v. Omnia Italian Design, Case No....more
Judge Leval Illuminates Google Books Fair Use Issues -
Second Circuit Affirms Summary Judgment for Defendant in Massive Copying Case -
Based on the defense of fair use, the Second Circuit affirmed summary judgment...more