Recent tariff increases are not only disrupting beauty brands’ supply chains and pricing strategies—they're also amplifying legal risks associated with counterfeit and "dupe" products. As authentic goods become costlier,...more
4/9/2025
/ Brand ,
Consumer Protection Laws ,
Corporate Branding ,
Cosmetics ,
Counterfeiting ,
Intellectual Property Protection ,
International Trade ,
Risk Management ,
Safety Standards ,
Supply Chain ,
Tariffs ,
Trademark Infringement
The battle over beauty “dupes” just got more interesting. In a major win for e.l.f. Cosmetics, a California federal judge ruled that its Lash ’N Roll mascara doesn’t infringe the trademarks and trade dress of Benefit...more