The battle over beauty “dupes” just got more interesting. In a major win for e.l.f. Cosmetics, a California federal judge ruled that its Lash ’N Roll mascara doesn’t infringe the trademarks and trade dress of Benefit...more
Charlotte Tilbury is responding to the growing trend of beauty copycats, or dupes, with a sharp focus on marketing.
Last month, cosmetics and beauty brand e.l.f. avoided liability for duping competitor Benefit’s Roller...more
1/16/2025
/ Consumer Protection Laws ,
Corporate Branding ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Marketing ,
Personal Care Products ,
Trade Secrets ,
Trademark Infringement ,
Trademark Litigation ,
Unfair Competition ,
Unfair or Deceptive Trade Practices
The U.S. Court of Appeals for the Ninth Circuit reaffirmed its commitment to the rule that willfulness is a prerequisite for disgorgement of a trademark infringer’s profits in Stone Creek v. Omnia Italian Design, Case No....more