The National Advertising Division (NAD) recently reviewed marketing claims tied to Huda Beauty's Easy Bake Setting Spray. At issue was a TikTok video from an influencer claiming the spray was the “strongest setting spray...more
Revolve is facing a $50 million putative class action over allegedly failing to enforce disclosure rules in its influencer campaigns. The suit claims that influencers received payments and free products but failed to clearly...more
4/25/2025
/ Advertising ,
Class Action ,
Disclosure Requirements ,
Enforcement Actions ,
False Advertising ,
Federal Trade Commission (FTC) ,
Influencers ,
Marketing ,
Putative Class Actions ,
Social Networks ,
Unfair or Deceptive Trade Practices
Charlotte Tilbury is responding to the growing trend of beauty copycats, or dupes, with a sharp focus on marketing.
Last month, cosmetics and beauty brand e.l.f. avoided liability for duping competitor Benefit’s Roller...more
1/16/2025
/ Consumer Protection Laws ,
Corporate Branding ,
Intellectual Property Litigation ,
Intellectual Property Protection ,
Marketing ,
Personal Care Products ,
Trade Secrets ,
Trademark Infringement ,
Trademark Litigation ,
Unfair Competition ,
Unfair or Deceptive Trade Practices