Shreya Desai

Shreya Desai

Kilpatrick

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Influencers on the "Free Stuff" Train Require Monitoring for False Claims

A recent National Advertising Division (NAD) decision provides a warning that sending free stuff to influencers may make you responsible for what those influencers say, even without a formal relationship between the brand and...more

6/12/2025  /  Advertising , Disclosure Requirements , Endorsements , False Advertising , FTC Endorsement Guidelines , Influencers , Marketing , NAD , Social Media , Unfair or Deceptive Trade Practices
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