The National Advertising Division (NAD) recently delivered a pointed reminder to the athletic gear and consumer products industries: if you want to advertise superior performance, you’d better have the science to back it up....more
A recent National Advertising Division (NAD) decision provides a warning that sending free stuff to influencers may make you responsible for what those influencers say, even without a formal relationship between the brand and...more
A recent decision by the National Advertising Division (“NAD)” provides some helpful reminders and best practices for influencer marketing.
Wonderbelly—the maker of “clean” antacids—worked with influencers to help promote...more