Sometimes it’s hard to encourage lawyers to market themselves given their full plates, work commitments and demands on their personal lives, but if you can show them why it’s in their best interest to focus on marketing and...more
Have you heard the saying don’t put all your eggs in one basket? Well, it’s especially true for business professionals, especially lawyers....more
It’s a challenging time for everyone in terms of generating new business right now. Stefanie Marrone has ideas about how to solve that....more
Your success on LinkedIn hinges upon your ability to be top of mind, relevant and helpful with a robust network....more
Stefanie Marrone offers fifteen ways lawyer at any stage of their career can focus on building brand and new business....more
With the new year fast approaching, take the time during the quieter days of December to map out a social media marketing plan for 2020 with a list of tactics and goals that are actually attainable....more
JD Supra enables law firms and their lawyers to see the true value of producing thought leadership. Stefanie Marrone explains how....more
You only have a few months to make a real impact in your BD and marketing efforts before the end of the year. Start with the easy stuff....more
The goal of social media marketing should be lead generation and business development. Stefanie Marrone explains how to get there....more
A checklist of core business development principles and ways to generate leads and build relationships....more
Stefanie Marrone with a reminder that summer is a great time for business development - but it takes focus and commitment....more
In the saturated and competitive legal market of present day, it's just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and referrals....more
If you could hear directly from your clients about what they want and need, wouldn't you jump at every opportunity to listen?...more
You often hear what you should be doing on LinkedIn. Here's Stefanie Marrone with a look at what NOT to do....more
Stefanie Marrone with a comprehensive guide to taking control of your digital reputation on the most important professional network today, LinkedIn....more
As the new year arrives, we get the opportunity to start fresh and add new activities to our marketing mix. Here are a few ideas to incorporate in 2019....more
Tips for lawyers at any level to increase their books of business by focusing on cultivating and strengthening relationships....more
Stefanie Marrone offers five important ways to elevate your firm's legal directory rankings submissions....more
Stefanie Marrone with a perspective on how to use LinkedIn to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network....more
It’s never been more important to adopt a client-centric approach to everything you do as a law firm in this competitive and saturated market....more
The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more