While many believe that business development is primarily a responsibility of partners or senior attorneys, it’s essential to recognize that a team-oriented approach often yields the best results. Stefanie Marrone explains....more
Law firms need to prioritize a client-first approach in every interaction – from the initial greeting at the reception desk to the meticulousness of monthly billing and every email sent. Every single touchpoint matters and...more
Clinton Gary and Stefanie Marrone explore why law firms need to manage their experience to enhance their content marketing efforts and what effective experience management looks like....more
Stefanie Marrone explores ten actionable strategies to cultivate a stronger business development culture within your law firm....more
In today’s competitive legal landscape, small and mid-size law firms cannot afford to neglect marketing. A fractional marketing director offers an efficient and cost-effective solution....more
Stefanie Marrone explores the role of AI in creating the perfect headshot....more
From Stefanie Marrone, effective strategies that lawyers can employ to build a strong referral network....more
Stefanie Marrone shares key takeaways on law firm culture from her recent panel presentation at the ARK Conference 2023....more
The long Thanksgiving weekend is a great time to focus your brand and business....more
This webinar will explore how to effectively use your personal brand to connect with colleagues, peers, referral sources and ideal clients both in-person and virtually to achieve your career goals....more
Over the summer LinkedIn introduced three cool, new updates and tools you should incorporate into your LinkedIn strategy. Each of these will help enhance your visibility and business development efforts....more
Practical and actionable marketing to-do’s to boost your brand and business to keep you busy for the rest of the summer....more
Having a LinkedIn content strategy can help you become more efficient and strategic, and align your social media goals with your business and branding goals....more
In this free webinar on July 27 at 1pm ET, Stefanie Marrone, a legal marketer with 20 years of experience at several top U.S. law firms, will explore the key elements that every senior professional needs to achieve success in...more
There’s nothing wrong with wanting to share your good news, but it’s the way you say it that makes a huge difference....more
You’re not just going to create a LinkedIn profile and call it a day, at least not if you want to be successful on LinkedIn....more
Easy and effective ways that you can take your LinkedIn presence to the next level....more
It’s easy for B2B companies to get caught up in marketing to businesses rather than people. But strong content marketing today is about being human....more
Businesses of all kinds and sizes can get involved, raise awareness, and give back for Pride Month regardless of their budget or reach....more
Stefanie Marrone explains how content pillars define your niche, guide and speed up your content creation process, and ensure that your content is more strategic....more
Stefanie Marrone offers a plan for building and maximizing your LinkedIn presence now and in the future....more
How do you go viral on LinkedIn without trying too hard to go viral? Stefanie Marrone explains....more
Email marketing should be a core part of every law firm’s marketing strategy regardless of the size of your firm. Here's how...more
Join Chris Fritsch and Stefanie Marrone for part two of their webinar series on doing more with less: effective marketing strategies for small- and mid-sized law firms....more
Whenever you take some time off – or business is slow – here are some things you can do with your downtime to continue to develop your marketing and business development efforts....more