The goal of social media marketing should be lead generation and business development. Stefanie Marrone explains how to get there....more
A checklist of core business development principles and ways to generate leads and build relationships....more
A few important updates LinkedIn company page administrators should know about and incorporate into their marketing strategy....more
Stefanie Marrone with a reminder that summer is a great time for business development - but it takes focus and commitment....more
Stefanie Marrone explains how your LinkedIn QR code makes sharing your profile and connecting with others easier....more
Stay in touch. It makes a difference....more
For law firms, every holiday is an opportunity to do something creative and differentiating on social media. Stefanie Marrone explains why and how....more
Stefanie Marrone talks through the importance of avoiding content paralysis - endless tweaking and editing of your thought leadership - when it comes to client-led writing....more
In the saturated and competitive legal market of present day, it's just not enough to be the very best at what you do to keep bringing in new business and to stay top of mind with clients, prospects and referrals....more
Stefanie Marrone with an in-depth recap of key takeaways and insights from LMA2019 programming in Atlanta this year....more
Stefanie Marrone with a look at two new LinkedIn features that further enhance connectivity on the world's largest professional networking platform....more
Stefanie Marrone offers tips for legal marketing & BD professionals to get the most out of the upcoming LMA National 2019 conference and time out of the office....more
There's a reason why they say a picture is worth a thousand words....more
It's not easy to tame our inner critic, but nothing in life that's worth doing is easy, right?...more
From Stefanie Marrone, fifteen ideas to take your content strategy to the next level....more
You often hear what you should be doing on LinkedIn. Here's Stefanie Marrone with a look at what NOT to do....more
Stefanie Marrone with a comprehensive guide to taking control of your digital reputation on the most important professional network today, LinkedIn....more
As the new year arrives, we get the opportunity to start fresh and add new activities to our marketing mix. Here are a few ideas to incorporate in 2019....more
Your lawyer BIO should always be written with your clients in mind. Stefanie Marrone offers an in-depth look at what makes a successful online BIO....more
Stefanie Marrone recaps a recent LMA webinar in which law firm CMOs discuss best practices, challenges, and successes from the trenches....more
Stefanie Marrone with creative and efficient ways to create evergreen content as a key part of your firm's content strategy....more
Stefanie Marrone and Kara McKenna distill their experience as co-programming chairs for the 2018 LMA Tech Midwest conference into ten tips for prospective speakers....more
Tips for lawyers at any level to increase their books of business by focusing on cultivating and strengthening relationships....more
Stefanie Marrone offers five important ways to elevate your firm's legal directory rankings submissions....more
Stefanie Marrone with a perspective on how to use LinkedIn to quickly build and grow relationships, strengthen your brand, and stay top of mind with key individuals in your professional network....more