Class actions alleging deceptive influencer marketing practices are going viral. These new lawsuits, naming both companies and affiliated influencers as defendants, mark the advent of a new era of enforcement in the...more
Over the last ten years, nearly 300 class actions have been filed against retailers across the country, alleging that they deceived customers by advertising illusory sales or unsubstantiated reference prices. Our team is...more
1/22/2024
/ Advertising ,
Antitrust Provisions ,
Arbitration ,
Class Action ,
Coronavirus/COVID-19 ,
Federal Trade Commission (FTC) ,
Fees ,
Online Travel Vendors ,
Pricing ,
Resale Pricing ,
Retailers ,
Surcharges ,
Unfair or Deceptive Trade Practices ,
Web Tracking
Google has agreed to pay a whopping $155M to resolve a government investigation and a class action lawsuit stemming from its use of location data, including claims that it stored and collected consumers’ location-related...more
10/11/2023
/ Advertising ,
Amended Complaints ,
Behavioral Advertising ,
Case Consolidation ,
Class Action ,
Corporate Counsel ,
Data Collection ,
Data Privacy ,
Data Storage ,
Dismissals ,
E-Commerce ,
False Advertising ,
Google ,
Government Investigations ,
Intrusion Upon Seclusion ,
Invasion of Privacy ,
Location Data ,
Opt-Outs ,
Putative Class Actions ,
Right to Privacy ,
Settlement ,
State Attorneys General ,
State Constitutions ,
Stipulated Judgment ,
Unfair Competition Law (UCL) ,
Unjust Enrichment
When it comes to regulating endorsements, testimonials, and reviews, the FTC has made clear—many times over—that it does not intend to take its foot off the gas anytime soon. In the most recent, and significant, reminder of...more
7/12/2023
/ Advertising ,
Celebrity Endorsements ,
Comment Period ,
Endorsements ,
Fake Reviews ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
NPRM ,
Online Endorsements ,
Online Platforms ,
Social Media ,
Unfair or Deceptive Trade Practices
The fact that the Federal Trade Commission (“FTC”) has been active over the last two-plus years is far from breaking news. While it has gained tremendous attention for its relatively new interest in certain big issues—e.g.,...more