Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more
7/21/2025
/ Business Development ,
Business Strategies ,
Client Retention ,
Leadership ,
Legal Operations ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Relationship Development ,
Strategic Planning ,
Thought Leadership
Excerpted from “SAM-Legal: Turning Key Clients Into Strategic Accounts, a Guide to Law firm Strategic Account Management” by Steve Bell and Silvia Coulter. This excerpt, from an early chapter in the book, provides guidance on...more