Understand the business. That, as BTI Consulting CEO Michael Rynowecer has reported for years, is an attribute that General Counsel and other buyers of legal service demand from their favored outside laws firms....more
TV advertisers have been rushing to convey “we’re all in this together” COVID-19 messages. The sentiment surely is intended to soothe a rattled populace, and perhaps it is doing so. But because all advertisers seem to be...more