Long ago, the partner in charge of marketing at a Big Four accounting firm discovered that several members of his team had joined the Association of Accounting Marketing Executives. Not only were they attending meetings, but...more
7/21/2025
/ Business Development ,
Business Strategies ,
Client Retention ,
Leadership ,
Legal Operations ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Relationship Development ,
Strategic Planning ,
Thought Leadership
To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm to re-thinking what the client base should be...more