FTC seeks industry input on potential revisions to its 2013 .com Disclosures guidance on digital advertising and marketing....more
On social media and other digital advertising platforms, proper disclosure of material interests between an endorser and the product manufacturer is critical to inform consumers and avoid alleged deceptive advertising...more
4/9/2020
/ Advertising ,
Comment Period ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Social Media ,
Unfair or Deceptive Trade Practices ,
Websites