Historically, the Olympic Games rank high as one of the most effective international marketing platforms in the world, reaching billions of people in more than 200 countries and territories across the globe. The International...more
8/28/2024
/ Advertising ,
Cease and Desist Orders ,
Enforcement Actions ,
Intellectual Property Protection ,
International Olympic Committee (IOC) ,
Marketing ,
Olympics ,
Popular ,
SCOTUS ,
Social Media ,
Trademark Infringement
With around 3 billion people tuning in to each Olympic Games, and Paralympic Games viewership on the rise, the Olympics are some of the most widely watched televised events in the world. Athletes are not the only focus of...more