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Beyond the Podium: Technology & Fashion in Swimming

From the start of the modern Olympic Games, swimming has not only demonstrated athletic excellence but has also mirrored advancements in fashion and technology. Competitive swimwear has evolved significantly, embracing the...more

Beyond the Podium: Technology & Fashion in Gymnastics

For the first time in history, Team USA’s gymnasts gathered on NBC’s “TODAY” Show to publicly unbox their team uniforms prior to competing in the 2024 Paris Olympics. Simone Biles, Suni Lee, Jordan Chiles, Jade Carey, and...more

Best in the World: Gear at the Forefront of Sports and Technology

The best athletes in the world have converged on Paris to represent their countries and showcase their ultimate sports performances — but the athletes are not the only ones going for gold. The Paris Olympics is also an arena...more

Best in the World: Patents at the Forefront of Sports and Technology

Olympians are typically celebrated for their physical achievements—but some are also inventors who have contributed to innovation in the sporting world. One notable example is Ted Ligety, an alpine skier who earned gold...more

Practice How You Play? Training Tech vs. Competition Tech

Most athletes have probably had a coach or two quote Navy Seal Marcus Luttrell, “You play like you practice and you practice how you play.” But does this always hold true?...more

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