The Interactive Advertising Bureau (IAB), a leading advertising industry organization, has launched a CCPA Benchmark Survey to assess how companies across the digital advertising ecosystem are approaching CCPA compliance. The...more
8/28/2020
/ Advertising ,
Benchmarking ,
California Consumer Privacy Act (CCPA) ,
Compliance ,
Consumer Privacy Rights ,
Cookies ,
Corporate Branding ,
Interactive Advertising Bureau ,
Mobile Apps ,
Publishers ,
Request For Information ,
Risk Management ,
Surveys ,
Targeted Digital Advertising ,
Web Tracking
Owners of websites and mobile applications that utilize cookies and other tracking technologies, e.g., pixels, app SDKs (tracking technologies), for interest-based advertising and other activities inherently share data across...more
A letter penned by the top ad industry trade associations (the American Association of Advertising Agencies, the Interactive Advertising Bureau (IAB), the Association of National Advertisers, the American Advertising...more