Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more
6/6/2025
/ Artificial Intelligence ,
B2B Organizations ,
Business Development ,
Client Services ,
Content Marketing ,
Content Strategy ,
Innovative Technology ,
Keyword Search ,
Law Practice Management ,
Legal Project Management ,
Legal Technology ,
Machine Learning ,
Professional Development ,
Search Engines ,
SEO ,
Website Design ,
Websites
As a legal marketer, you’ve probably been aware of the switch from Universal Analytics (UA) over to GA4 in July. Now that it’s been a few months since GA4 entirely replaced UA it’s important for you to understand how valuable...more
11/17/2023
/ Analytics ,
Artificial Intelligence ,
Conversion ,
Data Privacy ,
Events ,
Google ,
Law Firm Ownership ,
Machine Learning ,
Marketing ,
Personally Identifiable Information ,
Redaction ,
SEO ,
Tracking Systems ,
Websites
Search Engine Optimization (SEO) is an in-depth facet of digital marketing. In fact, there are four main types of SEO that you should be focusing on within your law firm’s overall SEO strategy. Throughout this article, we...more
9/29/2023
/ Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Advertising ,
Keyword Search ,
Marketing ,
Online Reputation ,
Online Reviews ,
Public Relations ,
Search Engines ,
SEO ,
Website Design ,
Websites
ChatGPT has grown in popularity significantly since the beginning of this year. After identifying the power of the tool, many law firms have debated whether they should use ChatGPT to create content or not. Throughout this...more
On July 1st, 2023, our dear friend Universal Analytics (UA) crossed the rainbow bridge and joined their fellow departed friends Urchin and Classic Google Analytics. Read on as we reflect on the legacy of Universal Analytics...more
Date: January 31, 2023 Search engine optimization (SEO) is a critical component of any professional services firm’s digital marketing strategy. By improving the quality and quantity of traffic that arrives at your website...more
When starting your journey into law firm SEO, the first factor to consider in your strategy is the keywords you are intending to target. This is a critical first step, as the keywords you choose to target will impact your...more
When it comes to any marketing strategy, you want to have your target audience top of your mind, especially if you are investing in SEO. When you understand your target audience, you can better market your services to them,...more
When it comes to law firm SEO, there is an abundance of steps to take to get started. We’ll walk through some of the most important steps to consider when creating your own SEO plan. Read on to learn more about the unbeatable...more
5/15/2023
/ Analytics ,
Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Search ,
Marketing ,
Search Rankings ,
SEO ,
Websites
If you read the title of this post wondering, “Why do I need to make my content E.E.A.T.? Content doesn’t need to be fed,” you are in luck because, throughout this article, we will be explaining what E.E.A.T. actually stands...more
Over the last few years, podcast consumption has rapidly grown in popularity. As a matter of fact, one-third of the American population listens to podcasts regularly. With that in mind, we’re increasingly hearing the...more
While website redesigns can be an arduous task, they are often necessary approximately every three-to-five years. These periodic overhauls ensure that your website remains technically sound, matches your firm’s brand, and...more
Over the past month, ChatGPT has been the talk of the town among marketing professionals. What is ChatGPT? How can it be used? Will it displace jobs? While there are many unknowns about what’s to come of ChatGPT, we do know...more
2/3/2023
/ Artificial Intelligence ,
Automation Systems ,
Bots ,
Content Marketing ,
Content Publishing ,
Marketing ,
Search Engines ,
SEO ,
Software ,
Technology ,
Websites
People are always looking for answers and they want to be able to find them with ease. While you and your law firm could give the most thought-provoking, informative, on-the-nose answers to any questions potential clients may...more
As social media marketing continues to grow in popularity, a question we often get asked by our clients is if posting on social media helps SEO. Should you choose to continue reading on, you will learn the answer to that...more
1/10/2023
/ Brand ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Internet ,
Marketing Perspectives ,
Online Platforms ,
Popular ,
Search Engines ,
Search Results ,
Social Media ,
Websites