Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more
6/6/2025
/ Artificial Intelligence ,
B2B Organizations ,
Business Development ,
Client Services ,
Content Marketing ,
Content Strategy ,
Innovative Technology ,
Keyword Search ,
Law Practice Management ,
Legal Project Management ,
Legal Technology ,
Machine Learning ,
Professional Development ,
Search Engines ,
SEO ,
Website Design ,
Websites
As a legal marketer, you’ve probably been aware of the switch from Universal Analytics (UA) over to GA4 in July. Now that it’s been a few months since GA4 entirely replaced UA it’s important for you to understand how valuable...more
11/17/2023
/ Analytics ,
Artificial Intelligence ,
Conversion ,
Data Privacy ,
Events ,
Google ,
Law Firm Ownership ,
Machine Learning ,
Marketing ,
Personally Identifiable Information ,
Redaction ,
SEO ,
Tracking Systems ,
Websites
ChatGPT has grown in popularity significantly since the beginning of this year. After identifying the power of the tool, many law firms have debated whether they should use ChatGPT to create content or not. Throughout this...more
Over the past month, ChatGPT has been the talk of the town among marketing professionals. What is ChatGPT? How can it be used? Will it displace jobs? While there are many unknowns about what’s to come of ChatGPT, we do know...more
2/3/2023
/ Artificial Intelligence ,
Automation Systems ,
Bots ,
Content Marketing ,
Content Publishing ,
Marketing ,
Search Engines ,
SEO ,
Software ,
Technology ,
Websites