ChatGPT, Perplexity, Google’s AI Overviews, and dozens of emerging AI search options are quietly reshaping how people discover attorneys. The question isn’t whether AI search will matter for your firm; it’s whether you’ll...more
9/8/2025
/ Analytics ,
Artificial Intelligence ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Legal Technology ,
Machine Learning ,
Natural Language Processing ,
Search Engines ,
SEO ,
Websites
Google’s June 2025 core algorithm update rolled out from June 30 through July 17, bringing noticeable changes to search rankings across various industries, including legal. What Did the June 2025 Algorithm Update Focus On? In...more
8/8/2025
/ Algorithms ,
Artificial Intelligence ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Law Practice Management ,
Marketing ,
Search Engines ,
SEO ,
Websites
As a legal marketer, you’ve probably been aware of the switch from Universal Analytics (UA) over to GA4 in July. Now that it’s been a few months since GA4 entirely replaced UA it’s important for you to understand how valuable...more
11/17/2023
/ Analytics ,
Artificial Intelligence ,
Conversion ,
Data Privacy ,
Events ,
Google ,
Law Firm Ownership ,
Machine Learning ,
Marketing ,
Personally Identifiable Information ,
Redaction ,
SEO ,
Tracking Systems ,
Websites
ChatGPT has grown in popularity significantly since the beginning of this year. After identifying the power of the tool, many law firms have debated whether they should use ChatGPT to create content or not. Throughout this...more
Over the past month, ChatGPT has been the talk of the town among marketing professionals. What is ChatGPT? How can it be used? Will it displace jobs? While there are many unknowns about what’s to come of ChatGPT, we do know...more
2/3/2023
/ Artificial Intelligence ,
Automation Systems ,
Bots ,
Content Marketing ,
Content Publishing ,
Marketing ,
Search Engines ,
SEO ,
Software ,
Technology ,
Websites