As a legal marketer, you’ve probably been aware of the switch from Universal Analytics (UA) over to GA4 in July. Now that it’s been a few months since GA4 entirely replaced UA it’s important for you to understand how valuable...more
11/17/2023
/ Analytics ,
Artificial Intelligence ,
Conversion ,
Data Privacy ,
Events ,
Google ,
Law Firm Ownership ,
Machine Learning ,
Marketing ,
Personally Identifiable Information ,
Redaction ,
SEO ,
Tracking Systems ,
Websites
Search Engine Optimization (SEO) is an in-depth facet of digital marketing. In fact, there are four main types of SEO that you should be focusing on within your law firm’s overall SEO strategy. Throughout this article, we...more
9/29/2023
/ Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Advertising ,
Keyword Search ,
Marketing ,
Online Reputation ,
Online Reviews ,
Public Relations ,
Search Engines ,
SEO ,
Website Design ,
Websites
When starting your journey into law firm SEO, the first factor to consider in your strategy is the keywords you are intending to target. This is a critical first step, as the keywords you choose to target will impact your...more
When it comes to any marketing strategy, you want to have your target audience top of your mind, especially if you are investing in SEO. When you understand your target audience, you can better market your services to them,...more
When it comes to law firm SEO, there is an abundance of steps to take to get started. We’ll walk through some of the most important steps to consider when creating your own SEO plan. Read on to learn more about the unbeatable...more
5/15/2023
/ Analytics ,
Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Search ,
Marketing ,
Search Rankings ,
SEO ,
Websites
While website redesigns can be an arduous task, they are often necessary approximately every three-to-five years. These periodic overhauls ensure that your website remains technically sound, matches your firm’s brand, and...more
Over the past month, ChatGPT has been the talk of the town among marketing professionals. What is ChatGPT? How can it be used? Will it displace jobs? While there are many unknowns about what’s to come of ChatGPT, we do know...more
2/3/2023
/ Artificial Intelligence ,
Automation Systems ,
Bots ,
Content Marketing ,
Content Publishing ,
Marketing ,
Search Engines ,
SEO ,
Software ,
Technology ,
Websites