On February 12, 2020, the Federal Trade Commission (“FTC”) announced that it had voted 5-0 to approve a proposed Federal Register Notice, seeking comment on whether to make changes to its Guides Concerning the Use of...more
2/14/2020
/ Advertising ,
Celebrity Endorsements ,
Endorsements ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
Influencers ,
Native Advertising ,
Online Platforms ,
Regulatory Requirements ,
Social Networks ,
Targeted Digital Advertising
It is no secret that the world of fashion is full of surprises. On Monday, June 4, 2018, Kim Kardashian West won the Council of Fashion Designer of America (“CFDA”) first-time Influencer Award and commented: “I’m kind of...more
8/2/2018
/ Advertising ,
Celebrity Endorsements ,
Fashion Branding ,
Fashion Industry ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Instagram ,
Internet Marketing ,
Marketing ,
Modeling ,
Social Media
In response to a petition from a coalition of consumer groups last year complaining about the need for disclosures by social media influencers, the FTC recently announced on April 19, 2017 that it had issued more than ninety...more