In April 2018, the Federal Trade Commission (“FTC”) wrote to Florida-based Teami LLC (“Teami”), a Florida-based producer of Teami tea and skincare products, reminding it of the requirement set forth in the FTC’s Endorsement...more
On November 5, 2019, the United States Federal Trade Commission (“FTC”) issued a guide entitled “Disclosures 101 for Social Media Influencers” and a video “Do you endorse things on social media?” to alert influencers to the...more
11/8/2019
/ Advertising ,
Best Practices ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Live Streaming ,
Marketing ,
Online Endorsements ,
Online Videos ,
Photographs ,
Social Media
On November 20, 2018, the United States Federal Trade Commission (“FTC”) proposed two FTC consent orders against two Georgia-based companies, Creaxion Corporation (“Creaxion”) and Inside Publications, LLC (“Inside”) and their...more
12/7/2018
/ Advertising ,
Athletes ,
Best Practices ,
Consent Order ,
Disclosure Requirements ,
Endorsements ,
Federal Trade Commission (FTC) ,
Influencers ,
Internet Marketing ,
Misrepresentation ,
Native Advertising ,
Public Relations ,
Social Media
It is no secret that the world of fashion is full of surprises. On Monday, June 4, 2018, Kim Kardashian West won the Council of Fashion Designer of America (“CFDA”) first-time Influencer Award and commented: “I’m kind of...more
8/2/2018
/ Advertising ,
Celebrity Endorsements ,
Fashion Branding ,
Fashion Industry ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Instagram ,
Internet Marketing ,
Marketing ,
Modeling ,
Social Media
Digitally altered images of models have been a controversial advertising issue for decades. In Great Britain, the Advertising Standards Authority Ltd., which is the governing regulatory advertising body, in 2011 banned...more
2/21/2018
/ Advertising ,
Advertising Standards Authority ,
Cosmetics ,
CVS ,
Digital Media ,
Federal Trade Commission (FTC) ,
France ,
Getty Images ,
Marketing ,
Misleading Impressions ,
Modeling ,
NAD ,
Photographs ,
Proposed Legislation ,
Retailers ,
Social Media ,
Target ,
Truth in Advertising ,
UK
In response to a petition from a coalition of consumer groups last year complaining about the need for disclosures by social media influencers, the FTC recently announced on April 19, 2017 that it had issued more than ninety...more
Social media allows users to effortlessly communicate globally with nothing more than a few keystrokes. Advertisers have harnessed the power of social media bloggers and incorporated it as a key component of their...more