To the surprise of many, most law firms not only navigated through the COVID-19 crisis in 2020—a significant percentage thrived. From smart pivots to investments in marketing and business development, nimble law firms grew...more
Business development during an economic downturn will always feel challenging. Selling during times of crisis can feel downright daunting. In this latest episode of the Thought Leadership Project, Jay and Tom tackle the...more
Mike Mellor is the Director of Marketing and Business Development at Pryor Cashman. Mike shares his thoughts about the importance of building a niche practice that demonstrates one's industry expertise, and reinforcing that...more
What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon....more