Jay Harrington and Tom Nixon break down the (polite) battle for control in the business development process. As a lawyer, you have more power and leverage the more unique and differentiated you are from the competition. This...more
Legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay Harrington and Tom Nixon on the Thought Leadership Project.
Scott shares the many lessons he’s learned while...more
Jay Harrington and Tom Nixon take a deep dive into productivity for business development. They address two obstacles that often come up in Jay’s coaching sessions, which are "I don’t have the time” and “Even if I did I...more
Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. Tom Nixon explains....more
By listener request, Jay Harrington and Tom Nixon address the issue of how to engage in thought-leadership content marketing when one feels they don't have the accomplished career or track record to claim a title of "thought...more
To the surprise of many, most law firms not only navigated through the COVID-19 crisis in 2020—a significant percentage thrived. From smart pivots to investments in marketing and business development, nimble law firms grew...more
We all have access to a superpower. It’s called flow state. A 10-year McKinsey and Co. study found top executives were 500% more productive when in flow. It’s the state in which we operate at our highest levels of...more
What does it take to grow a network of 20,000 followers on LinkedIn? In short, consistency, creativity and generosity. In this episode of the Thought Leadership Project, Patricia Baxter, managing partner of Morgan & Akin’s...more
There are myriad ways you can market a legal practice. We believe, perhaps not surprisingly, that thought-leadership marketing is one of the best ways. But thought-marketing is not a silver bullet. It’s not magic. And it’s...more
A limiting belief is something you believe about yourself that prevents you from realizing your full potential. In this episode of the Thought Leadership Project, Jay Harrington and Tom Nixon discuss three common limiting...more
The COVID-19 pandemic ushered in unprecedented demand for legal thought-leadership content. As we head toward the fourth quarter, the content onslaught has subsided, so we thought it was a good opportunity to see what lessons...more
If you’re tired of getting the same old results with your thought-leadership marketing efforts, try implementing some fresh new ideas. In this episode of the Thought Leadership Project, Tom and Jay discuss some ways to change...more
Tom Nixon with a perspective on key metrics thought leaders should be looking at ... and the one that matters most....more
What happens when an English major and a former attorney get together to discuss writing techniques for legal thought leadership? Episode 41 of the Thought Leadership Project podcast! Listen in as Jay and Tom cite and examine...more
You must engage in thought leadership, not just content creation. So what's the difference?...more
Content consumption is at an all-time high in the current environment. But so is content creation. Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss what his platform's...more
Tom Nixon offers a perspective on one of the most essential forms of marketing and business development still available to lawyers and firms....more
Content specialist Tom Nixon offers a thought leadership cookbook for beginners - and a refresher course for the veterans....more
Business development during an economic downturn will always feel challenging. Selling during times of crisis can feel downright daunting. In this latest episode of the Thought Leadership Project, Jay and Tom tackle the...more
In this episode of the Thought Leadership Project, Jay and Tom focus on how to put the "leadership" back into "thought leadership." Indeed, thought leadership is not a solitary endeavor. For a law firm to spread its ideas...more
In this episode of the Thought Leadership Project, Jay Harrington and Tom Nixon discuss their view of the seven most common mistakes that lawyers make when embarking on a thought-leadership marketing program, including ways...more
Tom Nixon provides an in-depth, action-driven roadmap to successfully getting your firm's podcast underway....more
What's the difference between one-off marketing tactics and integrated marketing campaigns? Jay and Tom explore this and other issues with Kim Rennick, Chief Client Development and Marketing Officer at Shook, Hardy & Bacon....more
On this week's episode, Ryan Pasquali joins Jay and Tom to discuss building a law firm culture that promotes and supports thought leadership initiatives. Ryan is the Chief Marketing Officer at Brooks Kushman, a premier...more
Erik Meier is the Founder/CEO of the EAM Consulting Group and President of Sandler Training, a sales and management training company with locations in Troy, Lansing and Grand Rapids, Michigan. He shared with Jay and Tom his...more