The Metaverse is the newest way in which brands are thinking about engaging with existing and new customers. Wendy’s, for example, launched “Wendyverse” in Meta’s Horizon Worlds where users can engage virtually with the...more
5/12/2022
/ Advertising ,
Consumer Litigation ,
Disclosure ,
False Advertising ,
Federal Trade Commission (FTC) ,
Heightened Scrutiny ,
Influencers ,
Metaverse ,
Regulatory Standards ,
Risk Factors ,
Social Media
The dominance of social media allows individuals, including athletes, musicians, artists, designers and other influencers to build their personal brand within the confines of a social media account and outside the umbrella of...more
In This Issue -
The Evolving Relationship Between Brands and Athletes: What Comes Next -
The dominance of social media allows individuals, including athletes and other influencers, to build their personal brand within the...more
12/1/2020
/ Advertising ,
Appeals ,
Brand ,
Celebrity Endorsements ,
Copyright Infringement ,
Doctrine of Prosecution Disclaimer ,
EU ,
Fair Pay to Play Act ,
Governor Newsom ,
Indefiniteness ,
Influencers ,
Information Disclosure Statement ,
Online Endorsements ,
Patent Invalidity ,
Patents ,
SCOTUS ,
Section 102 ,
Self-Identification ,
Social Media ,
Sports ,
The Copyright Act ,
Trade Secrets ,
Trademarks ,
Videoconference ,
Virtual Meetings ,
Zoom®
Although influencer marketing is an ever-larger part of marketing budgets, questions have arisen about the longevity of influencers as a marketing channel. In addition, marketers are grappling with how to ensure that they and...more
1/24/2020
/ Advertising ,
Analytics ,
Best Practices ,
Content Strategy ,
Contract Terms ,
Corporate Counsel ,
Data Privacy ,
Enforcement Authority ,
Enforcement Guidance ,
Federal Trade Commission (FTC) ,
General Data Protection Regulation (GDPR) ,
Influencers ,
Marketing ,
Privacy Laws ,
Regulatory Standards ,
Social Media ,
Social Networks
In This Issue -
Influencer Marketing: Top Business and Legal Considerations for 2020 -
Although influencer marketing is an ever-larger part of marketing budgets, questions have arisen about the longevity of influencers as a...more
1/23/2020
/ Booking.com ,
Congressional Investigations & Hearings ,
Copyright ,
Copyright Infringement ,
Domain Names ,
EU ,
EU Directive ,
FOIA ,
Generic Marks ,
gTLD ,
Influencers ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Online Reviews ,
Patents ,
Popular ,
Privacy Laws ,
Small Claims Court ,
Social Networks ,
Trade Secrets ,
United States Patent and Trademark Office v Booking.com BV ,
USPTO ,
Websites
The past year has been a volatile one, from trade wars to the government shutdown to a stock market dive. One constant that U.S. businesses have become accustomed to, however, is deregulation across a wide variety of...more
1/22/2019
/ Advertising ,
Big Data ,
Connected Items ,
Data Breach ,
Data Collection ,
Data Privacy ,
Data Protection ,
Data Security ,
Data Storage ,
Digital Media ,
Disclosure Requirements ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
Influencers ,
Internet ,
Marketing ,
New Legislation ,
Online Advertisements ,
Personal Data ,
Privacy Laws ,
Regulatory Agencies ,
Regulatory Agenda ,
Regulatory Oversight ,
Securities and Exchange Commission (SEC) ,
Settlement Agreements ,
Social Media ,
State Data Breach Notification Statutes ,
Technology Sector