The Federal Trade Commission (FTC) has recently announced a final rule that, among other things, prohibits the fabrication and manipulation of consumer reviews, testimonials, and the misuse of social media indicators in...more
9/18/2024
/ Advertising ,
Compliance ,
Consumer Product Companies ,
Endorsements ,
Fake Reviews ,
Federal Trade Commission (FTC) ,
Final Rules ,
Marketing ,
Online Reviews ,
Testimonial Statements ,
Unfair or Deceptive Trade Practices
On June 29, 2023, the Federal Trade Commission (FTC) announced the publication of long-awaited updates to its Endorsement Guides (Guides), which provide the agency’s official guidance to businesses and other advertisers on...more
7/26/2023
/ Advertising ,
Disclosure ,
Disclosure Requirements ,
Endorsements ,
Fake Reviews ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Guidance Update ,
Marketing ,
Misleading Statements ,
Online Reviews ,
Testimonial Statements
As lawmakers race to catch up on AI technology, the FTC has issued guidance warning marketers not to make false or unsubstantiated claims about AI-powered products. As we see AI starting to emerge in many consumer...more
On October 13, 2021, the Federal Trade Commission (FTC) sent a Notice of Penalty Offenses to more than 700 businesses, including top consumer brands, retailers, e-commerce platforms and advertising agencies, regarding...more
10/22/2021
/ Advertising ,
Brand ,
Compliance ,
Disclosure ,
E-Commerce ,
Endorsements ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
Guidance Update ,
IP Litigation ,
Marketing ,
Notice of Violation ,
Testimonial Statements ,
Third-Party
The dominance of social media allows individuals, including athletes, musicians, artists, designers and other influencers to build their personal brand within the confines of a social media account and outside the umbrella of...more
Although influencer marketing is an ever-larger part of marketing budgets, questions have arisen about the longevity of influencers as a marketing channel. In addition, marketers are grappling with how to ensure that they and...more
1/24/2020
/ Advertising ,
Analytics ,
Best Practices ,
Content Strategy ,
Contract Terms ,
Corporate Counsel ,
Data Privacy ,
Enforcement Authority ,
Enforcement Guidance ,
Federal Trade Commission (FTC) ,
General Data Protection Regulation (GDPR) ,
Influencers ,
Marketing ,
Privacy Laws ,
Regulatory Standards ,
Social Media ,
Social Networks
In This Issue -
Influencer Marketing: Top Business and Legal Considerations for 2020 -
Although influencer marketing is an ever-larger part of marketing budgets, questions have arisen about the longevity of influencers as a...more
1/23/2020
/ Booking.com ,
Congressional Investigations & Hearings ,
Copyright ,
Copyright Infringement ,
Domain Names ,
EU ,
EU Directive ,
FOIA ,
Generic Marks ,
gTLD ,
Influencers ,
Marketing ,
Online Endorsements ,
Online Platforms ,
Online Reviews ,
Patents ,
Popular ,
Privacy Laws ,
Small Claims Court ,
Social Networks ,
Trade Secrets ,
United States Patent and Trademark Office v Booking.com BV ,
USPTO ,
Websites
The past year has been a volatile one, from trade wars to the government shutdown to a stock market dive. One constant that U.S. businesses have become accustomed to, however, is deregulation across a wide variety of...more
1/22/2019
/ Advertising ,
Big Data ,
Connected Items ,
Data Breach ,
Data Collection ,
Data Privacy ,
Data Protection ,
Data Security ,
Data Storage ,
Digital Media ,
Disclosure Requirements ,
Enforcement Actions ,
Federal Trade Commission (FTC) ,
Influencers ,
Internet ,
Marketing ,
New Legislation ,
Online Advertisements ,
Personal Data ,
Privacy Laws ,
Regulatory Agencies ,
Regulatory Agenda ,
Regulatory Oversight ,
Securities and Exchange Commission (SEC) ,
Settlement Agreements ,
Social Media ,
State Data Breach Notification Statutes ,
Technology Sector