Despite what anyone might tell you, sweat the small stuff when it comes to the accuracy of the content you create.
I recently heard on a podcast what might have been the worst legal content marketing advice I ever...more
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If you want to build a following through your thought leadership and not just an audience, your followers will need to trust you. Here are five rules for building that trust....more
When writing thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed.
When attorneys decide to write a blog post, bylined article, or client alert regarding...more
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Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more
3/28/2023
/ Blogs ,
Business Development ,
Client Referrals ,
Client Retention ,
Collaboration ,
Content Marketing ,
Content Strategy ,
Marketing ,
Online Videos ,
Relationship Development ,
Thought Leadership ,
Webinars
Provide value to consumers of your thought-leadership content by telling them what developments in the law mean for them, and where they should go from here....more
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Your thought leadership content is a potent marketing and business development tool because it allows clients and referral sources to sample what a working relationship with you might look like....more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do...more
As of today, science has not been able to successfully clone human beings. It certainly cannot yet clone humans in adult form. There’s no way to copy and paste us so that we can be in multiple places at once. Today, we can...more
Monitoring the content your competitors publish will help you build a content strategy that more effectively engages your target audiences.
Your law firm, like all businesses, needs to be monitoring what its competitors...more
Consistent content creation complements your face-to-face business development efforts by showing you are qualified to serve your clients -
Some attorneys are uncertain about the relationship between their content...more
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If you want your thought leadership to continue to be relevant, valuable, and compelling for years after you first publish it, draft it in a way that keeps it from going stale quickly....more
Lawyers are more familiar with using ghostwriters than they realize.
Sometimes, a lawyer will tell me, “Gee, I would never outsource or delegate my writing of a blog post or a bylined article.”
When I hear a lawyer say...more
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It’s tempting to craft thought leadership that chases eyeballs and racks up large numbers of followers and subscribers. But if your content isn’t winning over your target audience’s hearts and minds, it won’t help you build...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Aiden Durham, owner of 180 Law Co., a law firm providing business law and intellectual property law services to small businesses....more
The data you glean from your referrals and referral sources is the key to increasing your referrals and growing your law firm.
Do you know who referred you the most potential new clients over the past year or two?...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kevin LaCroix, an attorney and Executive Vice President, RT ProExec, a division of R-T Specialty, LLC. RT ProExec is an insurance...more
What better way to show your clients and referrals sources that you are an authority regarding the area of law you practice or the industry you serve than to share your thoughts looking back at the previous year and looking...more
Consistent, prolific content creation can provide lawyers more—and better—opportunities to build their prominence and their books of business than speaking at industry events can....more
12/7/2022
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Events ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing Perspectives ,
Thought Leadership ,
Young Lawyers
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 16, 19, 22, 25, and 27 of the podcast, and provides takeaways from each episode for lawyers and...more
Unless their local jurisdiction says otherwise, a lawyer’s ghostwritten marketing content is likely to pass ethical muster if they are involved in the drafting process....more
11/29/2022
/ Business Development ,
Content Marketing ,
Content Publishing ,
Ethics ,
Law Firm Associates ,
Law Firm Partners ,
Legal Ethics ,
Marketing ,
Rules of Professional Conduct ,
State Bar Associations ,
Thought Leadership ,
Writers