A consistent, calibrated thought leadership program could do the heavy lifting for your business development efforts, getting you 90% of the way there in terms of showing a prospective client you and your firm are the right...more
Like streaming services and professional content creators, law firms can create bingeable thought leadership content that wins over clients and referral sources.
When I say bingeable content, I know the first thing you think...more
11/8/2022
/ Blogs ,
Business Development ,
Client Referrals ,
Content Marketing ,
Content Strategy ,
Live Streaming ,
Online Videos ,
Podcasts ,
Relationship Development ,
Thought Leadership ,
Websites ,
White Papers
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Johnson, a Managing Shareholder in the Fort Worth office of Am Law 150 firm Winstead PC, regarding his Fiduciary Litigator...more
Are you and your law firm running conflicts checks on your and your colleagues’ thought-leadership marketing content? Yes, really, I am talking about running conflicts checks on your and your colleagues’ blog posts, bylined...more
10/31/2022
/ Business Development ,
Conflicts of Interest ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Rules of Professional Conduct ,
Strategic Planning ,
Thought Leadership
Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more
10/25/2022
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Eric Pacifici, a founding partner of the SMB Law Group and a former Big Law associate, who amassed more than 15K...more
If you are not calibrating the thought-leadership marketing and business development content you publish and put out into the world, you’re making a mistake.
If you are not calibrating your content, you are just...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Robert D. Keeling and Colleen M. Kenney, partners in, and co-leaders of, Sidley Austin's eDiscovery and Data Analytics group.
The...more
Like baking a cake and decorating it, writing and editing are two separate but complementary steps that must both be mastered to win the competition for your audience’s attention and affinity. ...more
In this episode of the Legally Contented Podcast, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Becker, a partner in the healthcare department at McGuireWoods and the founder and publisher of...more
Today, thought-leadership marketing and business development content is as important a credential for lawyers as where they went to school and the awards they’ve won....more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 8 through 12 of the podcast, and provides takeaways from each episode for lawyers and legal...more
Use your conversations and your matters as inspiration for your legal thought-leadership marketing and business development content....more
Original research can be the cornerstone of a thought-leadership program that propels a law firm miles ahead of its peer and competitor firms.
I’m always surprised when I look at the websites of Am Law 200 law firms and...more
If you are like most lawyers, you are familiar with thought leadership as a form of marketing. It is a classic marketing technique lawyers have been using for decades. It follows a simple, logical path:
“If I write or...more
When using the right kind of jargon, lawyers can build bonds with their current and prospective clients through thought-leadership content.
There comes a time in your life when you learn that certain rules can be broken —...more
Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts.
For law firms, it’s time to give the good old trusty client alert an upgrade....more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips.
As the first Chief Content Officer in Fisher Phillips' history, Rich...more
You can build your authority and show thought leadership through content you curate for your clients and referral sources, not just content you create yourself....more
Content can do more for your law firm than just marketing. It can level up your recruiting efforts.
It is a great time to be an in-demand attorney. But not so much for those law firms recruiting—or trying to...more
8/10/2022
/ Business Development ,
Content Publishing ,
Content Strategy ,
Diversity and Inclusion Standards (D&I) ,
Lateral Hiring ,
Law Firm Associates ,
Law Firm Partners ,
Legal Recruiting ,
Professional Development ,
Strategic Planning ,
Young Lawyers
Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more
Be so prolific with your content marketing and thought-leadership marketing that you unlock the Cumulative Effect of Content.
We often tend to think about content marketing and thought-leadership marketing as a series of...more
We’ve heard throughout our lives that we can’t win a game if we aren’t on the field. We’ve most likely heard this in connection with sports, but figuratively speaking, this concept applies to many other areas of our lives....more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jim Hacking, owner of the Hacking Law Practice, a nationwide immigration law firm based in St. Louis, and a...more
Your special sauce consists of more than the knowledge and wisdom you will display in your thought-leadership marketing and business development content....more