If you’ve read any of my blog posts or you’ve watched any of my videos, you know I am bullish on thought-leadership marketing and content marketing for lawyers and law firms. Most lawyers and law firms that engage in content...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Laura Frederick, Managing Attorney at Laura Frederick Law, and the founder and president of How to Contract.
Laura has 25 years of...more
Leaders lead. If you want to be a thought leader, don’t be wishy-washy when crafting your thought-leadership content.
When lawyers want to be seen as authorities in the areas of law they practice, a tried-and-true...more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman.
Sarah focuses her practice on providing her...more
Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources....more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Mitch Jackson, a founding partner at Jackson & Wilson in Orange County, California.
When he's not trying cases, Mitch uses digital,...more
A thought leadership program centered around your law firm’s executives can make your firm shine in the eyes of clients and potential hires.
When we think about thought leadership at law firms, we almost always think about...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 2 through 6 of the podcast, and provides takeaways from each episode for lawyers and legal...more
Lawyers should strategically use content to signal to clients and referral sources the kinds of legal matters they want to handle -
2022 marks the 90-year anniversary of baseball legend Babe Ruth’s called shot, an act that...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Delisi Friday, the now-former Director of Marketing & Business Development at Cowen | Rodriguez | Peacock. Delisi was the brains and...more
If you want to craft engaging written content, you’ve got to write it in a way that flows and makes it easy for your readers to consume and digest it....more
In this episode of Legally Contented, the legal industry's content marketing podcast, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Neil Tyra, a Maryland estate planning attorney and the host of The...more
Blogs play important roles in B2B law firms’ marketing and business development efforts, but perhaps not the ones you think.
Pick an industry, any industry.
No matter which one you choose, you will find both market...more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Michael Murphy, a partner at K&L Gates.
Mike focuses his practice on consulting and representing clients on...more
“Gone with the Wind,” originally released in movie theaters in 1939, is the highest-grossing film of all time. The movie raked in approximately $8.4 billion worldwide (in 2022 dollars) at the box office. It is a beloved...more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Olga Mack, CEO of Parley Pro.
Olga is a well-recognized authority on legal technology and innovation in the...more
Contrary to conventional wisdom, the quality of your thought leadership content isn’t as important as this one thing....more
Corporate law firms should begin mapping out their metaverse content marketing plans or risk falling behind their competitors...more
Make thought-leadership marketing and business development content a catalyst for your law firm’s cross-selling efforts....more