If you’ve read any of my blog posts or you’ve watched any of my videos, you know I am bullish on thought-leadership marketing and content marketing for lawyers and law firms. Most lawyers and law firms that engage in content...more
Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources....more
Lawyers should strategically use content to signal to clients and referral sources the kinds of legal matters they want to handle -
2022 marks the 90-year anniversary of baseball legend Babe Ruth’s called shot, an act that...more