In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of attorneys talking in their thought leadership about their philosophies regarding solving clients' legal and...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four reasons why, as is the case with sports, with thought leadership, the best ability is availability:
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Effective thought leadership makes clear the people producing it are relevant, not just knowledgeable and wise.
Many professionals in the legal and broader professional services worlds misunderstand the purpose of thought...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more
A ghostwriter works with a client to think through the client’s ideas about a particular topic, helps frame the topic, and pulls out valuable knowledge, wisdom, and insights about the topic from the client during a live...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy.
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Learn more about Wayne Pollock:...more
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
5/12/2025
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more
4/9/2025
/ Business Development ,
Client Services ,
Content Marketing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Legal Writing ,
Marketing Perspectives ,
Professional Development ,
Relationship Development ,
Thought Leadership
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles -
Far too many professionals, including attorneys,...more
3/11/2025
/ Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Partners ,
Law Practice Management ,
Leadership ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Strategic Planning ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one mistake plaintiffs' firms consistently make when engaging with their referral sources.
+ Learn more about Wayne...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghostwriter should make it clear that they will also be...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorneys and staff, as well as attorneys fresh out of law...more
Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments.
Most law firms’ thought leadership strategy is driven by...more
Thought leadership can help assure your clients that your law firm was—and still is—the right choice.
I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing...more
10/17/2024
/ Business Development ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Thought Leadership
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.
Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
10/9/2024
/ Business Development ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard.
Those words were:
"Try not to sweat the...more
Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership.
Does your law firm want to charge clients premium rates for its services?
If so,...more
There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership in court papers against their clients.
It’s not unusual for attorneys in certain legal practices...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers can take their relationships with their clients and referral sources to another level by co-authoring thought...more
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones.
When you’re marketing a product or service that’s in a new or different category, misconceptions often...more
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans.
Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more
8/8/2024
/ Business Development ,
Business Strategies ,
Client Services ,
Content Marketing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7...more
When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it.
Most attorneys and law firms use thought leadership to establish their knowledge and authority...more