Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more
6/12/2024
/ Business Development ,
Business Strategies ,
Client Services ,
Content Marketing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing.
When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more
Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business...more
When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business...more
3/26/2024
/ Business Development ,
Client Data ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Thought Leadership
Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business.
I am constantly pushing the attorneys I ghostwrite...more
Thought leadership is more than a marketing and business development tool. It is a secret crisis management weapon hiding in plain sight.
There is an interesting connection between thought leadership, crisis management,...more
2/13/2024
/ Business Development ,
Client Services ,
Content Publishing ,
Credibility ,
Crisis Management ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Reputation Management ,
Thought Leadership
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
1/30/2024
/ Business Development ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Information Sources ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers.
When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
11/14/2023
/ Business Development ,
Client Data ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Information Sources ,
Insurance Litigation ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
Law firms should use educational email campaigns to nurture “tire kickers,” a.k.a. prospective clients, to convert them into clients.
Some lawyers get frustrated by “tire kickers,” a.k.a. prospective clients who are not...more
10/30/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Electronic Communications ,
Email Campaigns ,
Law Firm Associates ,
Law Firm Partners ,
Marketing Perspectives ,
Thought Leadership
Your wisdom differentiates you from peers and competitors. Make sure your thought leadership communicates the wisdom you bring to your clients’ matters.
The most effective and persuasive thought leadership is infused with...more
Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom.
Lawyers and other professional services providers...more
9/25/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
Just because a prospective client is not ready to engage you and your law firm today does not mean all hope is lost....more
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way.
While promoting his October 1977 album “Heroes,” the late David Bowie said,...more
8/10/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack.
Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more
6/13/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Competition ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Thought Leadership
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game.
Lawyers and law firms often forget that their content, including...more
5/31/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
Despite what anyone might tell you, sweat the small stuff when it comes to the accuracy of the content you create.
I recently heard on a podcast what might have been the worst legal content marketing advice I ever...more
When writing thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed.
When attorneys decide to write a blog post, bylined article, or client alert regarding...more
Use thought leadership content to efficiently answer the same questions many of your clients have about the same legal development.
Let’s talk about thought leadership as client service, particularly thought leadership...more
Provide value to consumers of your thought-leadership content by telling them what developments in the law mean for them, and where they should go from here....more
What better way to show your clients and referrals sources that you are an authority regarding the area of law you practice or the industry you serve than to share your thoughts looking back at the previous year and looking...more
A consistent, calibrated thought leadership program could do the heavy lifting for your business development efforts, getting you 90% of the way there in terms of showing a prospective client you and your firm are the right...more
Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more
10/25/2022
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
If you are not calibrating the thought-leadership marketing and business development content you publish and put out into the world, you’re making a mistake.
If you are not calibrating your content, you are just...more
Use your conversations and your matters as inspiration for your legal thought-leadership marketing and business development content....more
Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts.
For law firms, it’s time to give the good old trusty client alert an upgrade....more