Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business.
I am constantly pushing the attorneys I ghostwrite...more
Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers -
According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more
2/20/2024
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Thought Leadership
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
1/30/2024
/ Business Development ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Information Sources ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content.
As you yourself have surely noticed, we are all way too busy today...more
1/10/2024
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Thought Leadership ,
Young Lawyers
You’ll boost your personal brand and look and sound like a million bucks when you invest a few dollars in this.
It never ceases to amaze me how many attorneys I see on video and webinars and hear on podcasts who don’t make...more
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more
11/30/2023
/ Business Development ,
Collaboration ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Investment ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
ROI ,
Thought Leadership
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do...more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers.
When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
11/14/2023
/ Business Development ,
Client Data ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Information Sources ,
Insurance Litigation ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do...more
Law firms should use educational email campaigns to nurture “tire kickers,” a.k.a. prospective clients, to convert them into clients.
Some lawyers get frustrated by “tire kickers,” a.k.a. prospective clients who are not...more
10/30/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Electronic Communications ,
Email Campaigns ,
Law Firm Associates ,
Law Firm Partners ,
Marketing Perspectives ,
Thought Leadership
Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it.
If you are investing in thought leadership, don’t worry about getting a quick ROI from it.
Thought leadership is...more
10/25/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Thought Leadership
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon?
Use these links to do...more
Your wisdom differentiates you from peers and competitors. Make sure your thought leadership communicates the wisdom you bring to your clients’ matters.
The most effective and persuasive thought leadership is infused with...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon?
Use these links to do...more
Lawyers can use bylined articles to secure media coverage for themselves regarding the topics they’re writing about -
Interestingly, as the influence of the media has shrunk based on the internet and the contraction of...more
9/28/2023
/ Blogs ,
Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing Perspectives ,
Media ,
Publicity Materials ,
Thought Leadership
Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom.
Lawyers and other professional services providers...more
9/25/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences.
If you are thinking about hiring...more
9/13/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Relationship Marketing ,
Thought Leadership
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon?
Use these links to do...more
The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not.
We like to think about thought leadership as a core marketing and business development tool for...more
8/24/2023
/ Business Development ,
Client Referrals ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
[Listen to this episode on Apple Podcasts, Spotify, or...more
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way.
While promoting his October 1977 album “Heroes,” the late David Bowie said,...more
8/10/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
[Listen to this episode on Apple Podcasts, Spotify, or...more
Outlining will make you a more effective writer. Start doing it every time you write.
I know what you’re thinking.
When you hear the word “outline” in the context of writing, your mind probably goes back to middle...more
There are opportunities throughout the writing process for humans to partner with AI. Here’s how to think about that division of labor.
Today, and certainly for the foreseeable future, more and more attorneys, law firms,...more
7/26/2023
/ Artificial Intelligence ,
Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Technology ,
Thought Leadership
[Listen to this episode on Apple Podcasts, Spotify, or...more
7/19/2023
/ Artificial Intelligence ,
Best Practices ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Social Networks ,
Thought Leadership ,
TikTok