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7/19/2023
/ Artificial Intelligence ,
Best Practices ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Social Networks ,
Thought Leadership ,
TikTok
In this emerging era of artificial intelligence and AI-generated content, credible thought leadership content will be authoritative thought leadership content.
It’s becoming easier and easier to create content these days,...more
7/13/2023
/ Artificial Intelligence ,
Automation Systems ,
Business Development ,
Client Referrals ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Credibility ,
Marketing Perspectives ,
Professional Development ,
Relationship Marketing ,
Search Engines ,
Technology ,
Thought Leadership
[Listen to this episode on Apple Podcasts, Spotify, or...more
Viral content is sexy. But content that is calibrated to appeal to your target audiences is how you pay the bills.
There are some attorneys out there who get bummed whenever their content, like their posts on social media,...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
6/26/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
[Listen to this episode on Apple Podcasts, Spotify, or...more
The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack.
Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more
6/13/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Competition ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Thought Leadership
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do...more
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game.
Lawyers and law firms often forget that their content, including...more
5/31/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
You don’t have to wait for incoming referrals to show up. You can proactively pursue them through strategic referral marketing efforts -
Two lawyers. Two different situations. One common thread.
The first lawyer is...more
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Despite what anyone might tell you, sweat the small stuff when it comes to the accuracy of the content you create.
I recently heard on a podcast what might have been the worst legal content marketing advice I ever...more
[Listen to this episode on Apple Podcasts, Spotify, or...more
If you want to build a following through your thought leadership and not just an audience, your followers will need to trust you. Here are five rules for building that trust....more
When writing thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed.
When attorneys decide to write a blog post, bylined article, or client alert regarding...more
[Listen to this episode on Apple Podcasts, Spotify, or...more
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more
3/28/2023
/ Blogs ,
Business Development ,
Client Referrals ,
Client Retention ,
Collaboration ,
Content Marketing ,
Content Strategy ,
Marketing ,
Online Videos ,
Relationship Development ,
Thought Leadership ,
Webinars
Provide value to consumers of your thought-leadership content by telling them what developments in the law mean for them, and where they should go from here....more
Your thought leadership content is a potent marketing and business development tool because it allows clients and referral sources to sample what a working relationship with you might look like....more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Click these links to do...more
Consistent content creation complements your face-to-face business development efforts by showing you are qualified to serve your clients -
Some attorneys are uncertain about the relationship between their content...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Click these links to do...more
If you want your thought leadership to continue to be relevant, valuable, and compelling for years after you first publish it, draft it in a way that keeps it from going stale quickly....more
Lawyers are more familiar with using ghostwriters than they realize.
Sometimes, a lawyer will tell me, “Gee, I would never outsource or delegate my writing of a blog post or a bylined article.”
When I hear a lawyer say...more