In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the relationship between lawyers' thought leadership content and their face-to-face business development efforts.
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When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it.
Most attorneys and law firms use thought leadership to establish their knowledge and authority...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should focus on crafting thought leadership that wins their target audiences' hearts and minds instead of...more
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution.
At bottom, thought leadership is about two words: perceived authority.
Thought...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership marketing and business development content can grease law firms' and lawyers' business development...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers and law firms should calibrate the following five aspects of their thought-leadership marketing and business...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing...more
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript.
Today, webinars are still important marketing and business development tools...more
5/9/2024
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Thought Leadership ,
Webinars
Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can have regarding thought leadership is availability.
There’s a saying in sports that the best...more
4/30/2024
/ Business Development ,
Client Referrals ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides FIVE reasons why lawyers should curate content as a marketing or business development tactic when they're too busy to...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should take a stand in the thought leadership content they create.
He notes three particular reasons why they...more
When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business...more
3/26/2024
/ Business Development ,
Client Data ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why good writers put their readers on the slide and not the monkey bars.
In other words, they make it easy for their...more
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why the key to a successful thought leadership program is showing up and consistently producing content.
About Wayne Pollock/the Law Firm...more
Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business.
I am constantly pushing the attorneys I ghostwrite...more
Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers -
According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more
2/20/2024
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Thought Leadership
Thought leadership is more than a marketing and business development tool. It is a secret crisis management weapon hiding in plain sight.
There is an interesting connection between thought leadership, crisis management,...more
2/13/2024
/ Business Development ,
Client Services ,
Content Publishing ,
Credibility ,
Crisis Management ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Reputation Management ,
Thought Leadership
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
1/30/2024
/ Business Development ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Information Sources ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
A sustained increase in published thought leadership can help lateral partners and practice groups avoid the unmet business generation expectations that plague so many lateral moves.
There’s a lot of commentary out there...more
A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content.
As you yourself have surely noticed, we are all way too busy today...more
1/10/2024
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Thought Leadership ,
Young Lawyers
Don’t sleep on how timely thought leadership can position you and your colleagues as authorities on the areas of law you practice or the industries you serve.
Lawyers and their law firms often view timely thought...more
You’ll boost your personal brand and look and sound like a million bucks when you invest a few dollars in this.
It never ceases to amaze me how many attorneys I see on video and webinars and hear on podcasts who don’t make...more
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more
11/30/2023
/ Business Development ,
Collaboration ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Investment ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
ROI ,
Thought Leadership