A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content.
As you yourself have surely noticed, we are all way too busy today...more
1/10/2024
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Thought Leadership ,
Young Lawyers
Don’t sleep on how timely thought leadership can position you and your colleagues as authorities on the areas of law you practice or the industries you serve.
Lawyers and their law firms often view timely thought...more
You’ll boost your personal brand and look and sound like a million bucks when you invest a few dollars in this.
It never ceases to amaze me how many attorneys I see on video and webinars and hear on podcasts who don’t make...more
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more
11/30/2023
/ Business Development ,
Collaboration ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Investment ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
ROI ,
Thought Leadership
Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand.
Let’s talk about a problem I’m seeing with LinkedIn posts these...more
11/28/2023
/ Business Development ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
LinkedIn ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Professional Networking ,
Professional Services Companies ,
Social Media
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers.
When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
11/14/2023
/ Business Development ,
Client Data ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Information Sources ,
Insurance Litigation ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
Law firms should use educational email campaigns to nurture “tire kickers,” a.k.a. prospective clients, to convert them into clients.
Some lawyers get frustrated by “tire kickers,” a.k.a. prospective clients who are not...more
10/30/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Electronic Communications ,
Email Campaigns ,
Law Firm Associates ,
Law Firm Partners ,
Marketing Perspectives ,
Thought Leadership
Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it.
If you are investing in thought leadership, don’t worry about getting a quick ROI from it.
Thought leadership is...more
10/25/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Thought Leadership
Lawyers can use bylined articles to secure media coverage for themselves regarding the topics they’re writing about -
Interestingly, as the influence of the media has shrunk based on the internet and the contraction of...more
9/28/2023
/ Blogs ,
Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing Perspectives ,
Media ,
Publicity Materials ,
Thought Leadership
Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom.
Lawyers and other professional services providers...more
9/25/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences.
If you are thinking about hiring...more
9/13/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Relationship Marketing ,
Thought Leadership
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
6/26/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
Consistent, prolific content creation can provide lawyers more—and better—opportunities to build their prominence and their books of business than speaking at industry events can....more
12/7/2022
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Events ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing Perspectives ,
Thought Leadership ,
Young Lawyers
Unless their local jurisdiction says otherwise, a lawyer’s ghostwritten marketing content is likely to pass ethical muster if they are involved in the drafting process....more
11/29/2022
/ Business Development ,
Content Marketing ,
Content Publishing ,
Ethics ,
Law Firm Associates ,
Law Firm Partners ,
Legal Ethics ,
Marketing ,
Rules of Professional Conduct ,
State Bar Associations ,
Thought Leadership ,
Writers
A consistent, calibrated thought leadership program could do the heavy lifting for your business development efforts, getting you 90% of the way there in terms of showing a prospective client you and your firm are the right...more
Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more
10/25/2022
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
Content can do more for your law firm than just marketing. It can level up your recruiting efforts.
It is a great time to be an in-demand attorney. But not so much for those law firms recruiting—or trying to...more
8/10/2022
/ Business Development ,
Content Publishing ,
Content Strategy ,
Diversity and Inclusion Standards (D&I) ,
Lateral Hiring ,
Law Firm Associates ,
Law Firm Partners ,
Legal Recruiting ,
Professional Development ,
Strategic Planning ,
Young Lawyers
Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman.
Sarah focuses her practice on providing her...more
Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources....more