A consistent, calibrated thought leadership program could do the heavy lifting for your business development efforts, getting you 90% of the way there in terms of showing a prospective client you and your firm are the right...more
Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more
10/25/2022
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
Content can do more for your law firm than just marketing. It can level up your recruiting efforts.
It is a great time to be an in-demand attorney. But not so much for those law firms recruiting—or trying to...more
8/10/2022
/ Business Development ,
Content Publishing ,
Content Strategy ,
Diversity and Inclusion Standards (D&I) ,
Lateral Hiring ,
Law Firm Associates ,
Law Firm Partners ,
Legal Recruiting ,
Professional Development ,
Strategic Planning ,
Young Lawyers
Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more
If you’ve read any of my blog posts or you’ve watched any of my videos, you know I am bullish on thought-leadership marketing and content marketing for lawyers and law firms. Most lawyers and law firms that engage in content...more
Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources....more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Christopher Ruhland, a former Big Law litigation partner who founded Apollo Dispute Resolution.
Chris and Wayne...more