In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways thought leadership can support your firm's strategic plan.
1. By covering issues or developments regarding the...more
8/28/2025
/ Business Development ,
Business of Law ,
Content Marketing ,
Content Strategy ,
Firm Leadership ,
Law Practice Management ,
Marketing ,
Professional Development ,
Relationship Development ,
Strategic Planning ,
Thought Leadership
Take a look at what your thought leadership says about you. If you’re not happy with what it says, do something about it.
Before we venture out into the world each day, we tend to look at ourselves in the mirror to make...more
8/25/2025
/ Brand ,
Business Development ,
Client Services ,
Content Marketing ,
Content Strategy ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Professional Development ,
Professional Networking ,
Relationship Development ,
Thought Leadership
In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more
8/13/2025
/ Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Personal Brands ,
Podcasts ,
SEO ,
Social Media ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what "early bird" thought leadership is and the main benefits it provides attorneys and their law firms.
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Learn more...more
8/6/2025
/ Brand ,
Business Development ,
Content Marketing ,
Content Strategy ,
Law Practice Management ,
Leadership ,
Marketing ,
Personal Brands ,
Professional Development ,
Relationship Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses the two words that explain why thought leadership is such an important marketing and business development tool for...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements.
1. It gets them exposure to event...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four tips for attorneys and their law firms when converting webinars into thought leadership articles:
1. Make sure...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys endear themselves to their clients and referral sources when they use their industry jargon in content...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy.
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Learn more about Wayne Pollock:...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought...more
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
5/12/2025
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences.
+ Learn more about Wayne Pollock:...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts.
For more...more
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more
4/9/2025
/ Business Development ,
Client Services ,
Content Marketing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Legal Writing ,
Marketing Perspectives ,
Professional Development ,
Relationship Development ,
Thought Leadership
Mine your law firm’s awards submissions for thought leadership topic gold-
Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more
3/20/2025
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Firm Leadership ,
Innovative Technology ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why your thought leadership today should have these three things if it stands any chance of being read by your target...more
If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles -
Far too many professionals, including attorneys,...more
3/11/2025
/ Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Partners ,
Law Practice Management ,
Leadership ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Strategic Planning ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains that while many professional services firms, especially law firms, focus on evergreen thought leadership content, timely...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys, and all professional services providers for that matter, can instantly elevate their personal brand in...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the damage professional services providers, like lawyers, cause to their marketing and business development efforts by...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one mistake plaintiffs' firms consistently make when engaging with their referral sources.
+ Learn more about Wayne...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers shouldn't stress about the ROI of their thought leadership.
+ Learn more about Wayne Pollock:...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers and all professional services providers should be infusing their thought leadership content with wisdom.
+...more
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership -
You already know that written thought leadership is a tried-and-true way to...more
1/8/2025
/ Business Development ,
Content Marketing ,
Content Strategy ,
Digital Media ,
Law Practice Management ,
Marketing ,
Media ,
Podcasts ,
Professional Development ,
Social Media ,
Thought Leadership ,
Video
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghostwriter should make it clear that they will also be...more