Don’t sleep on how timely thought leadership can position you and your colleagues as authorities on the areas of law you practice or the industries you serve.
Lawyers and their law firms often view timely thought...more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers.
When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
11/14/2023
/ Business Development ,
Client Data ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Information Sources ,
Insurance Litigation ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it.
If you are investing in thought leadership, don’t worry about getting a quick ROI from it.
Thought leadership is...more
10/25/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Thought Leadership
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon?
Use these links to do...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon?
Use these links to do...more
The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not.
We like to think about thought leadership as a core marketing and business development tool for...more
8/24/2023
/ Business Development ,
Client Referrals ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way.
While promoting his October 1977 album “Heroes,” the late David Bowie said,...more
8/10/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
There are opportunities throughout the writing process for humans to partner with AI. Here’s how to think about that division of labor.
Today, and certainly for the foreseeable future, more and more attorneys, law firms,...more
7/26/2023
/ Artificial Intelligence ,
Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Technology ,
Thought Leadership
[Listen to this episode on Apple Podcasts, Spotify, or...more
7/19/2023
/ Artificial Intelligence ,
Best Practices ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Social Networks ,
Thought Leadership ,
TikTok
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
6/26/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack.
Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more
6/13/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Competition ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Thought Leadership
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game.
Lawyers and law firms often forget that their content, including...more
5/31/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
Lawyers are more familiar with using ghostwriters than they realize.
Sometimes, a lawyer will tell me, “Gee, I would never outsource or delegate my writing of a blog post or a bylined article.”
When I hear a lawyer say...more
It’s tempting to craft thought leadership that chases eyeballs and racks up large numbers of followers and subscribers. But if your content isn’t winning over your target audience’s hearts and minds, it won’t help you build...more
Consistent, prolific content creation can provide lawyers more—and better—opportunities to build their prominence and their books of business than speaking at industry events can....more
12/7/2022
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Events ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing Perspectives ,
Thought Leadership ,
Young Lawyers
In this episode of the Legally Contented Podcast, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Scott Becker, a partner in the healthcare department at McGuireWoods and the founder and publisher of...more
When using the right kind of jargon, lawyers can build bonds with their current and prospective clients through thought-leadership content.
There comes a time in your life when you learn that certain rules can be broken —...more
Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts.
For law firms, it’s time to give the good old trusty client alert an upgrade....more
Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more
Your special sauce consists of more than the knowledge and wisdom you will display in your thought-leadership marketing and business development content....more
Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off....more
Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources....more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Mitch Jackson, a founding partner at Jackson & Wilson in Orange County, California.
When he's not trying cases, Mitch uses digital,...more
A thought leadership program centered around your law firm’s executives can make your firm shine in the eyes of clients and potential hires.
When we think about thought leadership at law firms, we almost always think about...more
“Gone with the Wind,” originally released in movie theaters in 1939, is the highest-grossing film of all time. The movie raked in approximately $8.4 billion worldwide (in 2022 dollars) at the box office. It is a beloved...more