Wayne Pollock

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Scarlett O’Hara, Michael Corleone, and Your Firm’s Marketing

“Gone with the Wind,” originally released in movie theaters in 1939, is the highest-grossing film of all time. The movie raked in approximately $8.4 billion worldwide (in 2022 dollars) at the box office. It is a beloved...more

6/24/2022 / Business Development , Client Services , Content Marketing , Content Publishing , Content Strategy , Law Practice Management , Marketing Perspectives

Here’s how to solve corporate law firms’ “speed vs. depth” client alert dilemma

Use this two-pronged approach to go both fast AND deep with your law firm’s client alerts....more

6/22/2022 / Client Services , Content Marketing , Content Publishing , Content Strategy , Law Practice Management , Professional Development , Thought Leadership

80% of success in your thought leadership efforts can be attributed to this one thing

Contrary to conventional wisdom, the quality of your thought leadership content isn’t as important as this one thing....more

6/17/2022 / Business Development , Content Marketing , Content Publishing , Content Strategy , Law Practice Management , Marketing Perspectives , Thought Leadership

This is the content corporate law firms should be creating in the metaverse

Corporate law firms should begin mapping out their metaverse content marketing plans or risk falling behind their competitors...more

6/14/2022 / Business Development , Content Marketing , Content Strategy , Digital Media , Law Practice Management , Marketing Perspectives , Metaverse

Boost your law firm’s cross-selling efforts with thought-leadership content

Make thought-leadership marketing and business development content a catalyst for your law firm’s cross-selling efforts....more

6/9/2022 / Business Development , Content Marketing , Content Publishing , Content Strategy , Cross-Selling , Law Practice Management , Legal Operations , Marketing Perspectives , Thought Leadership

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