There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies.
Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
10/9/2024
/ Business Development ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard.
Those words were:
"Try not to sweat the...more
Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership.
Does your law firm want to charge clients premium rates for its services?
If so,...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following.
Those...more
There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership in court papers against their clients.
It’s not unusual for attorneys in certain legal practices...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones.
When you’re marketing a product or service that’s in a new or different category, misconceptions often...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one particular philosophy embraced by Costco that professional services providers, especially lawyers, should also...more
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans.
Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more
8/8/2024
/ Business Development ,
Business Strategies ,
Client Services ,
Content Marketing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7...more
Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the relationship between lawyers' thought leadership content and their face-to-face business development efforts.
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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and...more
When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it.
Most attorneys and law firms use thought leadership to establish their knowledge and authority...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should focus on crafting thought leadership that wins their target audiences' hearts and minds instead of...more
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution.
At bottom, thought leadership is about two words: perceived authority.
Thought...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) reminds lawyers and law firms that thought leadership is more than a client/referral source ACQUISITION tool; it is also a...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why conventional wisdom might be wrong about lawyers having to speak at industry events and conferences to build their...more
Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more
6/12/2024
/ Business Development ,
Business Strategies ,
Client Services ,
Content Marketing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership marketing and business development content can grease law firms' and lawyers' business development...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a...more
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference.
Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers and law firms should calibrate the following five aspects of their thought-leadership marketing and business...more