In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips.
As the first Chief Content Officer in Fisher Phillips' history, Rich...more
You can build your authority and show thought leadership through content you curate for your clients and referral sources, not just content you create yourself....more
Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jim Hacking, owner of the Hacking Law Practice, a nationwide immigration law firm based in St. Louis, and a...more
Your special sauce consists of more than the knowledge and wisdom you will display in your thought-leadership marketing and business development content....more
Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off....more
If you’ve read any of my blog posts or you’ve watched any of my videos, you know I am bullish on thought-leadership marketing and content marketing for lawyers and law firms. Most lawyers and law firms that engage in content...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Laura Frederick, Managing Attorney at Laura Frederick Law, and the founder and president of How to Contract.
Laura has 25 years of...more
Leaders lead. If you want to be a thought leader, don’t be wishy-washy when crafting your thought-leadership content.
When lawyers want to be seen as authorities in the areas of law they practice, a tried-and-true...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 2 through 6 of the podcast, and provides takeaways from each episode for lawyers and legal...more
If you want to craft engaging written content, you’ve got to write it in a way that flows and makes it easy for your readers to consume and digest it....more
In this episode of Legally Contented, the legal industry's content marketing podcast, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Neil Tyra, a Maryland estate planning attorney and the host of The...more
Blogs play important roles in B2B law firms’ marketing and business development efforts, but perhaps not the ones you think.
Pick an industry, any industry.
No matter which one you choose, you will find both market...more
“Gone with the Wind,” originally released in movie theaters in 1939, is the highest-grossing film of all time. The movie raked in approximately $8.4 billion worldwide (in 2022 dollars) at the box office. It is a beloved...more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Christopher Ruhland, a former Big Law litigation partner who founded Apollo Dispute Resolution.
Chris and Wayne...more
Contrary to conventional wisdom, the quality of your thought leadership content isn’t as important as this one thing....more
Corporate law firms should begin mapping out their metaverse content marketing plans or risk falling behind their competitors...more
Make thought-leadership marketing and business development content a catalyst for your law firm’s cross-selling efforts....more