Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing.
When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should take a stand in the thought leadership content they create.
He notes three particular reasons why they...more
When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business...more
3/26/2024
/ Business Development ,
Client Data ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why good writers put their readers on the slide and not the monkey bars.
In other words, they make it easy for their...more
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, when it comes to the length of written marketing and business development content, law firms should not give their readers a whole chicken...more
Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business.
I am constantly pushing the attorneys I ghostwrite...more
Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers -
According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more
2/20/2024
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Thought Leadership
Thought leadership is more than a marketing and business development tool. It is a secret crisis management weapon hiding in plain sight.
There is an interesting connection between thought leadership, crisis management,...more
2/13/2024
/ Business Development ,
Client Services ,
Content Publishing ,
Credibility ,
Crisis Management ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Reputation Management ,
Thought Leadership
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
1/30/2024
/ Business Development ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Information Sources ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
A sustained increase in published thought leadership can help lateral partners and practice groups avoid the unmet business generation expectations that plague so many lateral moves.
There’s a lot of commentary out there...more
A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content.
As you yourself have surely noticed, we are all way too busy today...more
1/10/2024
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Thought Leadership ,
Young Lawyers
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more
11/30/2023
/ Business Development ,
Collaboration ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Investment ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
ROI ,
Thought Leadership
Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand.
Let’s talk about a problem I’m seeing with LinkedIn posts these...more
11/28/2023
/ Business Development ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
LinkedIn ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Professional Networking ,
Professional Services Companies ,
Social Media
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers.
When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
11/14/2023
/ Business Development ,
Client Data ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Information Sources ,
Insurance Litigation ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Thought Leadership
Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it.
If you are investing in thought leadership, don’t worry about getting a quick ROI from it.
Thought leadership is...more
10/25/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Thought Leadership
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences.
If you are thinking about hiring...more
9/13/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Relationship Marketing ,
Thought Leadership
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon?
Use these links to do...more
Just because a prospective client is not ready to engage you and your law firm today does not mean all hope is lost....more
The law firms that consistently publish thought leadership can gain a recruiting advantage over their competitors that do not.
We like to think about thought leadership as a core marketing and business development tool for...more
8/24/2023
/ Business Development ,
Client Referrals ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way.
While promoting his October 1977 album “Heroes,” the late David Bowie said,...more
8/10/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
[Listen to this episode on Apple Podcasts, Spotify, or...more
There are opportunities throughout the writing process for humans to partner with AI. Here’s how to think about that division of labor.
Today, and certainly for the foreseeable future, more and more attorneys, law firms,...more
7/26/2023
/ Artificial Intelligence ,
Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Technology ,
Thought Leadership
[Listen to this episode on Apple Podcasts, Spotify, or...more
7/19/2023
/ Artificial Intelligence ,
Best Practices ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Social Networks ,
Thought Leadership ,
TikTok
[Listen to this episode on Apple Podcasts, Spotify, or...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
6/26/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership