Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
6/26/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
[Listen to this episode on Apple Podcasts, Spotify, or...more
The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack.
Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more
6/13/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Competition ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Thought Leadership
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do...more
If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game.
Lawyers and law firms often forget that their content, including...more
5/31/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
You don’t have to wait for incoming referrals to show up. You can proactively pursue them through strategic referral marketing efforts -
Two lawyers. Two different situations. One common thread.
The first lawyer is...more
[Listen to this episode on Apple Podcasts, Spotify, or...more
Despite what anyone might tell you, sweat the small stuff when it comes to the accuracy of the content you create.
I recently heard on a podcast what might have been the worst legal content marketing advice I ever...more
[Listen to this episode on Apple Podcasts, Spotify, or...more
When writing thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed.
When attorneys decide to write a blog post, bylined article, or client alert regarding...more
Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more
3/28/2023
/ Blogs ,
Business Development ,
Client Referrals ,
Client Retention ,
Collaboration ,
Content Marketing ,
Content Strategy ,
Marketing ,
Online Videos ,
Relationship Development ,
Thought Leadership ,
Webinars
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Click these links to do...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do...more
Monitoring the content your competitors publish will help you build a content strategy that more effectively engages your target audiences.
Your law firm, like all businesses, needs to be monitoring what its competitors...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Click these links to do...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Click these links to do...more
It’s tempting to craft thought leadership that chases eyeballs and racks up large numbers of followers and subscribers. But if your content isn’t winning over your target audience’s hearts and minds, it won’t help you build...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Aiden Durham, owner of 180 Law Co., a law firm providing business law and intellectual property law services to small businesses....more
The data you glean from your referrals and referral sources is the key to increasing your referrals and growing your law firm.
Do you know who referred you the most potential new clients over the past year or two?...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Kevin LaCroix, an attorney and Executive Vice President, RT ProExec, a division of R-T Specialty, LLC. RT ProExec is an insurance...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 16, 19, 22, 25, and 27 of the podcast, and provides takeaways from each episode for lawyers and...more
Unless their local jurisdiction says otherwise, a lawyer’s ghostwritten marketing content is likely to pass ethical muster if they are involved in the drafting process....more
11/29/2022
/ Business Development ,
Content Marketing ,
Content Publishing ,
Ethics ,
Law Firm Associates ,
Law Firm Partners ,
Legal Ethics ,
Marketing ,
Rules of Professional Conduct ,
State Bar Associations ,
Thought Leadership ,
Writers
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews David Johnson, a Managing Shareholder in the Fort Worth office of Am Law 150 firm Winstead PC, regarding his Fiduciary Litigator...more
If you are like most lawyers, you are familiar with thought leadership as a form of marketing. It is a classic marketing technique lawyers have been using for decades. It follows a simple, logical path:
“If I write or...more
Be so prolific with your content marketing and thought-leadership marketing that you unlock the Cumulative Effect of Content.
We often tend to think about content marketing and thought-leadership marketing as a series of...more