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Content is how B2B lawyers get in the “build your book of business” game

We’ve heard throughout our lives that we can’t win a game if we aren’t on the field. We’ve most likely heard this in connection with sports, but figuratively speaking, this concept applies to many other areas of our lives....more

Expanding or pivoting your practice? Do it by calling your shot like Babe Ruth

Lawyers should strategically use content to signal to clients and referral sources the kinds of legal matters they want to handle - 2022 marks the 90-year anniversary of baseball legend Babe Ruth’s called shot, an act that...more

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