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The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack.
Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more
6/13/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Competition ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Networking ,
Thought Leadership
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If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game.
Lawyers and law firms often forget that their content, including...more
5/31/2023
/ Business Development ,
Client Referrals ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Thought Leadership
You don’t have to wait for incoming referrals to show up. You can proactively pursue them through strategic referral marketing efforts -
Two lawyers. Two different situations. One common thread.
The first lawyer is...more
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Despite what anyone might tell you, sweat the small stuff when it comes to the accuracy of the content you create.
I recently heard on a podcast what might have been the worst legal content marketing advice I ever...more
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If you want to build a following through your thought leadership and not just an audience, your followers will need to trust you. Here are five rules for building that trust....more
When writing thought-leadership content regarding developments in the law, attorneys should prioritize value and substance over speed.
When attorneys decide to write a blog post, bylined article, or client alert regarding...more
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Use thought leadership content to efficiently answer the same questions many of your clients have about the same legal development.
Let’s talk about thought leadership as client service, particularly thought leadership...more
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Thought leadership is as much a client and referrer retention tool as it is a marketing and business development tool. Promote your clients and referral sources by inviting them to share the stage with you....more
3/28/2023
/ Blogs ,
Business Development ,
Client Referrals ,
Client Retention ,
Collaboration ,
Content Marketing ,
Content Strategy ,
Marketing ,
Online Videos ,
Relationship Development ,
Thought Leadership ,
Webinars
Provide value to consumers of your thought-leadership content by telling them what developments in the law mean for them, and where they should go from here....more
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Your thought leadership content is a potent marketing and business development tool because it allows clients and referral sources to sample what a working relationship with you might look like....more
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As of today, science has not been able to successfully clone human beings. It certainly cannot yet clone humans in adult form. There’s no way to copy and paste us so that we can be in multiple places at once. Today, we can...more
Monitoring the content your competitors publish will help you build a content strategy that more effectively engages your target audiences.
Your law firm, like all businesses, needs to be monitoring what its competitors...more
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Consistent content creation complements your face-to-face business development efforts by showing you are qualified to serve your clients -
Some attorneys are uncertain about the relationship between their content...more
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If you want your thought leadership to continue to be relevant, valuable, and compelling for years after you first publish it, draft it in a way that keeps it from going stale quickly....more
Lawyers are more familiar with using ghostwriters than they realize.
Sometimes, a lawyer will tell me, “Gee, I would never outsource or delegate my writing of a blog post or a bylined article.”
When I hear a lawyer say...more