If you are like most lawyers, you are familiar with thought leadership as a form of marketing. It is a classic marketing technique lawyers have been using for decades. It follows a simple, logical path:
“If I write or...more
When using the right kind of jargon, lawyers can build bonds with their current and prospective clients through thought-leadership content.
There comes a time in your life when you learn that certain rules can be broken —...more
Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts.
For law firms, it’s time to give the good old trusty client alert an upgrade....more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Richard Meneghello, Chief Content Officer of Fisher Phillips.
As the first Chief Content Officer in Fisher Phillips' history, Rich...more
You can build your authority and show thought leadership through content you curate for your clients and referral sources, not just content you create yourself....more
Content can do more for your law firm than just marketing. It can level up your recruiting efforts.
It is a great time to be an in-demand attorney. But not so much for those law firms recruiting—or trying to...more
8/10/2022
/ Business Development ,
Content Publishing ,
Content Strategy ,
Diversity and Inclusion Standards (D&I) ,
Lateral Hiring ,
Law Firm Associates ,
Law Firm Partners ,
Legal Recruiting ,
Professional Development ,
Strategic Planning ,
Young Lawyers
Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more
Be so prolific with your content marketing and thought-leadership marketing that you unlock the Cumulative Effect of Content.
We often tend to think about content marketing and thought-leadership marketing as a series of...more
We’ve heard throughout our lives that we can’t win a game if we aren’t on the field. We’ve most likely heard this in connection with sports, but figuratively speaking, this concept applies to many other areas of our lives....more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Jim Hacking, owner of the Hacking Law Practice, a nationwide immigration law firm based in St. Louis, and a...more
Your special sauce consists of more than the knowledge and wisdom you will display in your thought-leadership marketing and business development content....more
Law firm blogs that haven’t been updated in weeks, months, or years are doing more harm than good. Law firms should keep them fresh — or kill them off....more
If you’ve read any of my blog posts or you’ve watched any of my videos, you know I am bullish on thought-leadership marketing and content marketing for lawyers and law firms. Most lawyers and law firms that engage in content...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Laura Frederick, Managing Attorney at Laura Frederick Law, and the founder and president of How to Contract.
Laura has 25 years of...more
Leaders lead. If you want to be a thought leader, don’t be wishy-washy when crafting your thought-leadership content.
When lawyers want to be seen as authorities in the areas of law they practice, a tried-and-true...more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Sarah Sawyer, a principal in the Baltimore office of Offit Kurman.
Sarah focuses her practice on providing her...more
Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources....more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Mitch Jackson, a founding partner at Jackson & Wilson in Orange County, California.
When he's not trying cases, Mitch uses digital,...more
A thought leadership program centered around your law firm’s executives can make your firm shine in the eyes of clients and potential hires.
When we think about thought leadership at law firms, we almost always think about...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service and the host of Legally Contented, recaps Episodes 2 through 6 of the podcast, and provides takeaways from each episode for lawyers and legal...more
Lawyers should strategically use content to signal to clients and referral sources the kinds of legal matters they want to handle -
2022 marks the 90-year anniversary of baseball legend Babe Ruth’s called shot, an act that...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Delisi Friday, the now-former Director of Marketing & Business Development at Cowen | Rodriguez | Peacock. Delisi was the brains and...more
If you want to craft engaging written content, you’ve got to write it in a way that flows and makes it easy for your readers to consume and digest it....more
In this episode of Legally Contented, the legal industry's content marketing podcast, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Neil Tyra, a Maryland estate planning attorney and the host of The...more
Blogs play important roles in B2B law firms’ marketing and business development efforts, but perhaps not the ones you think.
Pick an industry, any industry.
No matter which one you choose, you will find both market...more