Regularly producing thought leadership content can help you become a better, more appealing presenter in several ways, including by building an audience and improving how you communicate your ideas.
Creating content and...more
7/24/2025
/ Career Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Events ,
Marketing ,
Online Videos ,
Professional Development ,
Public Relations ,
Social Media ,
Thought Leadership
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements.
1. It gets them exposure to event...more
Thought leadership can do more than help you market yourself and build your book of business. It can make you a better networker.
There’s a transformative benefit to regularly producing thought leadership content that no...more
2/19/2025
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Leadership ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Public Relations ,
Social Media ,
Thought Leadership
Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or your LinkedIn profile and posts.
If you’re not regularly producing thought leadership content,...more
Creating effective thought leadership content starts with observing what’s on the minds of your clients and referral sources so you can create content that resonates with them.
As you create your list of professional New...more
1/16/2025
/ Business Development ,
Client Referrals ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Former Clients ,
Leadership ,
Marketing ,
Marketing Perspectives ,
Professional Development ,
Professional Networking ,
Social Media ,
Thought Leadership
Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership -
You already know that written thought leadership is a tried-and-true way to...more
1/8/2025
/ Business Development ,
Content Marketing ,
Content Strategy ,
Digital Media ,
Law Practice Management ,
Marketing ,
Media ,
Podcasts ,
Professional Development ,
Social Media ,
Thought Leadership ,
Video
Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers -
According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more
2/20/2024
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Thought Leadership
Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand.
Let’s talk about a problem I’m seeing with LinkedIn posts these...more
11/28/2023
/ Business Development ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
LinkedIn ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Professional Networking ,
Professional Services Companies ,
Social Media
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do...more
Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it.
If you are investing in thought leadership, don’t worry about getting a quick ROI from it.
Thought leadership is...more
10/25/2023
/ Business Development ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Thought Leadership
[Listen to this episode on Apple Podcasts, Spotify, or...more
7/19/2023
/ Artificial Intelligence ,
Best Practices ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Online Platforms ,
Social Media ,
Social Networks ,
Thought Leadership ,
TikTok
Viral content is sexy. But content that is calibrated to appeal to your target audiences is how you pay the bills.
There are some attorneys out there who get bummed whenever their content, like their posts on social media,...more
[Listen to this episode on Apple Podcasts, Spotify, or...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do...more
In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Aiden Durham, owner of 180 Law Co., a law firm providing business law and intellectual property law services to small businesses....more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Eric Pacifici, a founding partner of the SMB Law Group and a former Big Law associate, who amassed more than 15K...more
We’ve heard throughout our lives that we can’t win a game if we aren’t on the field. We’ve most likely heard this in connection with sports, but figuratively speaking, this concept applies to many other areas of our lives....more